No javascript detected! Our online shopping basket requires javascript. You can also complete your order by phone at 855.9HUNGER
You are using an outdated browser. Please upgrade your browser to improve your experience and security. You can also complete your order by phone at 855.9HUNGER
Return to World Ark Blog Landing

I went shopping Sunday. I took $7.50 in cash... no credit card safety net in case I put too much in my basket. I felt anxious about that beforehand - the potential embarrassment of not having enough money to pay for something and having to put it back. It's definitely humbling to know this is a regular occurrence for so many people. 

Shopping with just $7.50 for one week proved difficult for CEO Pierre Ferrari.
Shopping with just $7.50 for one week proved difficult for CEO Pierre Ferrari.

I thought about coupons. I never use coupons except for Ben & Jerry's, which is a $5.50 pint of ice cream... sigh. I settled on shopping at a grocery store with a discount-card program. The argument for cheap prices for low-income folks is gaining personal clarity, but on the backs of whom? It's obviously not a clear-cut situation.  

Buying healthy was a far lower priority on my mind for the week. I need calories, and protein... cheap.  So I took my $7.50 shopping to see how far I could stretch it. Meat was obviously not affordable on $1.50 a day, so I settled on the cheapest medium eggs I could find: $1.69 for a dozen (organic is over $4).  I chose brown rice, which is a bit more expensive than white rice, but more nourishing, so worth the added cost. Rice + lentils took $3.57. Two bananas, a sweet potato, some carrots and caffeine pills took the rest. 

When I described Live Below the Line to the grocery store checkout clerk, he nodded and said I'd last two days, max. He smiled and wished me luck. The bagger looked at me as if I was nuts. Billions of people live like this every day. It was a tough moment to look at my grocery basket and realize that hundreds of millions live on this every week, and millions on less. And I was only shopping for myself. 

The raw reality of the situation is so clear once you actually do it. It must be horribly painful for the poor to be in a sea of luxury and plenty; at least for some of them. It was so very disorienting to be in a store where I could not buy most things in there. How violently depressing.

Poverty is so cruel to the human spirit.

Follow Pierre as he continues this five-day journey. 

Author

Pierre Ferrari

Pierre Ferrari is president and CEO of Heifer International. Pierre is very passionate about empowering the families and communities with whom Heifer works: “It took me decades, but I have come to know that the only way to happiness and joy is to be of service to others.” Pierre’s other joys are his wife, Kim, his two sons and two stepdaughters. In his free time he enjoys golf, squash, reading and travel.

Free Download

You only need to enter this information once to download digital resources.

My Basket
Need Help?

Basket Summary

edit

{{ product.title }} {{ product.subTitle }}

Qty: {{ product.quantity }} @ {{ product.price | currency }} Qty: {{ product.quantity }} @ FREE
{{ (product.quantity * product.price) | currency }} Free
{{ (product.price) | currency }} You've chosen to make this a monthly donation.
Monthly

No products in cart.

Additional Impact {{ processingFee | currency }} Sub-total {{ cartSubTotal | currency }} Shipping Cost {{ orderShippingCost | currency }} NOT YET CALCULATED Tax Cost {{ orderTax | currency }} NOT YET CALCULATED Total {{ cartTotal | currency }}

{{ cartCheckoutPath[1].title }}

edit

Billing Address

{{ billingAddress.first_name }} {{ billingAddress.last_name }} {{ billingAddress.address_1 }} {{ billingAddress.address_2 }} {{ billingAddress.city }}, {{ billingAddress.state }} {{ billingAddress.zip }} {{ billingAddress.country }}

Company

{{ billingAddress.company }}

Shipping Address

{{ shippingAddress.first_name }} {{ shippingAddress.last_name }} {{ shippingAddress.address_1 }} {{ shippingAddress.address_2 }} {{ shippingAddress.city }}, {{ shippingAddress.state }} {{ shippingAddress.zip }} {{ shippingAddress.country }}

Basket Summary

Step 1 of 2 Step 1 of 3 All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
Your basket has been updated.
The following item(s) are now sold-out or unavailable and have been removed from your cart:
-{{ product.title }} {{ product.subTitle}} ({{ product.quantity}})

{{ nag.title }}

{{ nag.description }}

{{ product.title }} {{ product.subTitle }} To: {{ product.giftCardRecipientName }} From: {{ product.giftCardSenderPrint }} Email: {{ product.giftCardRecipientEmail }} Delivery: {{ product.giftCardDeliveryDate }} Message: {{ product.giftCardMessage | truncate '200' }} Delivery: {{ product.additional_info['deliveryDate'] }} Message: {{ product.additional_info['personalMessage'] | truncate '200' }} 1 {{prods["title"]}}

{{ (product.quantity * product.price) | currency }}
You've reached the maximum number of products for this item.
You've reached the maximum number of products for this item.
${{ product.price }}
$ {{ product.price }} Free
Monthly
Remove
SubTotal {{ cartSubTotal | currency }}
It's not a hand out. It's a hand up.

For maximum impact, try adding a few items to your basket.

Browse The Gift Catalog
Secured Checkout

Increase Your Impact with a Donation Visit the Gift Catalog

Make an even bigger impact with a donation from our Gift Catalog

Responsibly-Sourced, Artisan-Friendly Gifts Shop the Marketplace

Shop the Marketplace for responsibly-sourced, artisan-friendly gifts
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3 All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
Shipping Information

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Shipping Address
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3 All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
Billing Information
Enter your company name to see if your employer will match your gift.

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Billing Address
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3 All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
Billing Information
Enter your company name to see if your employer will match your gift.

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Billing Address
Shipping Information

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Shipping Address
Secured Checkout
Secured Checkout
Edit Basket Summary Edit {{ cartCheckoutPath[1].title }}

Payment Information

Step 3 of 3 All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.

Payment Summary

Additional Impact {{ processingFee | currency }} Sub-total {{ cartSubTotal | currency }} Shipping Cost {{ orderShippingCost | currency }} NOT YET CALCULATED Tax Cost {{ orderTax | currency }} NOT YET CALCULATED Total {{ cartTotal | currency }}

Pay By Credit Card
Pay with PayPal logo
Pay with
We were not able to process your request. Please try again or contact Donor Services at 855.9HUNGER (855.948.6437).
Secured Checkout