The Smallholder Farmers in Groundnuts and Beef Value Chain in Kasungu and Mzimba Increase Access to Markets (GAIN) project addresses push-and-pull factors to facilitate well-functioning markets for smallholder farmers. To build farmers’ capacity to productively engage in agricultural markets (the push), the project aims to increase 14,000 farmers’ access to business development services, strengthen cooperatives’ performance, and improve finance access for farmers and cooperatives. It also pulls farmers and their cooperatives into the economy through these activities, which reinforce market dynamics and strengthen reliable access to buyers. Integrated with this approach is the creation of on- and off-farm jobs and a clear focus on incorporating women in the for both nuts and beef.