The Rising Cost of Bird Flu for Smallholder Farmers

By Heifer International

Last Updated: January 29, 2025

A flock of chickens
Photo by Heifer International.

In much of the world, including the United States, outbreaks of bird flu are a significant and growing threat, with implications for human health, animal welfare and food systems.

While large agricultural producers can sometimes be protected by the scale of their operations, smallholder farmers and backyard poultry producers in the communities where Heifer works are often far less resilient to shocks like an outbreak. Avian influenza, or bird flu, can have lasting impacts on food systems and farmer livelihoods.

For farmers like Lata Marndi, who keeps a small flock of chickens in rural India, backyard poultry are a sustainable pathway out of poverty — providing much-needed income to meet basic needs and nutrient-rich eggs for household consumption. With flu cases on the rise, however, they face the very real threat of having to cull their entire flock if their chickens become infected with the highly contagious virus.

“Whenever the disease would hit, I used to lose all my birds over just a couple of days,” Lata explained. “Every time that happened, I had to start from scratch — every time.”

A woman pours chicken feed into a small mill.
Lata Marndi, a smallholder poultry farmer, began processing chicken feed to supplement her income. Photo by Heifer International/Pranab K. Aich.

But in the years since partnering with Heifer, she’s transformed her operation, improving her birds’ health and ensuring her family is food secure amid difficult times.

After completing livestock management and well-being training, Lata constructed a coop behind her house to protect her chickens from predators, learned how to provide her flock with nutritious feed and clean water, and came to understand the importance of vaccinating her poultry against diseases.

“With all chickens in [the] coop, I can feed them as well as get them vaccinated all at once without much hassle,” she said.

Lata has even embraced entrepreneurship, doubling her household income by selling her chickens and processing chicken feed using a small mill she bought with Heifer’s support.

But today, the ongoing threat of bird flu puts her family’s food security, income and opportunities at risk once more.

The Importance of Biosecurity

Bird flu is a highly contagious avian influenza that primarily spreads among birds but has increasingly been detected in mammals. In 2025, the most prevalent strain, referred to as H5N1, can infect poultry — including chickens, turkeys, ducks and geese — as well as wild birds like waterfowl.

Additionally, it has been found in some mammals, such as foxes, mink, seals and even dairy cattle and horses in certain regions. While human infections remain rare, cases have been reported, raising concerns about the virus’s potential to adapt further.

It is often spread by migratory birds, which is why quality coops made from locally available materials can have a significant impact on farmers’ poultry businesses, keeping healthy birds away from those that carry the disease.

A poultry farmer sits under a tree while an extension officer vaccinates a chicken.
Extension officer Leonard Adero, right, vaccinates a chicken as poultry farmer Hellen Owour, left, observes. Photo by Heifer International/Allan Gichigi.

Across its programs, Heifer prioritizes training in biosecurity measures to prevent the spread of diseases, keeping farmers and their animals safe and secure. These low-cost measures are extremely effective when rigorously implemented.

“Developing participants’ technical competency — teaching them how to take care of animals, build housing and [ensure proper] nutrition — and behavioral change competency together has tremendously helped our communities mitigate these disease outbreaks and increase productivity,” said Dilip Bhandari, Heifer’s senior director of programs in livestock technology and One Health (a global initiative focused on human, animal and environmental health).

Flock owners like Lata construct their coops with oversight from Heifer facilitators and implement biosecurity plans and practices that limit the introduction of new birds and prevent exposing their flock to wild fowl and other poultry.

Other measures, including placing low-cost disinfecting substances like potassium permanganate and lime powder at chicken coop entrances prevents contamination. And when sick birds are identified they are immediately separated from the rest of the flock.

The Network Effect

Healthier birds produce more eggs and earn higher prices. Local community animal health workers known as community agrovet entrepreneurs (CAVEs) are key to keeping animals — and communities — healthy and disease-free.

Heifer-trained CAVEs provide affordable vaccinations, deworming and treatments to flocks in their regions, but they are also uniquely positioned as front-line responders when disease outbreaks occur.

CAVEs may be the first to notice a disease’s prevalence, Dilip said, and will alert local animal health authorities when they do.

A man holds a syringe and vaccine vial while standing in a rural setting.
Be Borin, a poultry farmer in Sleng village, Cambodia, prepares to administer a vaccine to his chickens. Photo by Heifer International/Phillip Davis.

“They can be a triggering point. Once they report their observations, other agencies responsible for addressing the issue can come to the community,” he said.

Heifer’s development model helps place farmers at the center of cohesive business ecosystems with the support and investment they need to thrive, and it’s precisely this infrastructure — a community of facilitators, organized farmers groups and trained animal health workers — that helps biosecurity information and awareness campaigns spread efficiently.

If a CAVE notices something amiss at a collection point, for example, they can get the word out quickly, said Dilip.

“Our network of CAVEs, self-help groups, NGO partners and cooperatives allows information to be disseminated fast in our community,” he said. “As a result, farmers that are part of our programs take precautions much faster than other communities. That is happening and helping us minimize the risk of economic loss.”

Farmers like Lata and others in our projects around the globe are embracing the challenge of creating safe environments for their animals and their families. These precautionary steps and community responsiveness present the best chance of ensuring food security for smallholder farmers and continuing the work to end poverty and hunger in a sustainable way.