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Remember last year when Zynga players raised more than $600,000 for Heifer projects in Zambia and the United States? Well, the folks at are up to their usual tricks and we’ve teamed up again to use the power of games for good!

Starting this week, FarmVille players will be able to purchase limited edition virtual items that benefit Heifer. So keep a look out for in-game items labeled with Heifer’s logo, because half of Zynga’s share of these items will be donated to help us end hunger and poverty. And “limited edition” means these items aren’t permanent, so be sure to snap them up while you can!

Thanks again to Zynga Inc and for their support; be sure to click here if you want to learn more or try your hand at virtual farming! 


Molly Fincher

Molly writes stuff for Heifer International's website, magazine and blog.