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Are you at a loss for what to give family, friends and colleagues this year? Tired of giving the same old thing?

What to give? Not this.

Here's my philosophy on how to know what to give for any occasion: If you know exactly what to buy – that perfect gift the recipient will definitely love and use – go for it. If you're headed to the stores to hunt around for something your friend will, at best, marginally appreciate, give to charity instead.

Sure, you can Google "Gifts under $30" and order your boyfriend a bearded ski mask or your sister a couch pillow that plays music from an iPod.

Or you could head over to Heifer International's Gift Catalog online and pick out the perfect gift. A flock of geese, a goat or some honeybees show you care for your loved ones and want to honor them this holiday season with a gift that really gives back.

What to give? This!

For each gift of $10 or more, you can request an Honor Card for your recipients.

This year on the Heifer Blog, we'll be highlighting many of our Gift Catalog items so you can get a deeper view of what these gifts will mean to the ultimate recipients: the impoverished families around the world, whose lives Heifer sets out to change. I hope you'll follow our What to Give series and that you'll find the perfect gift for everyone on your list.

Already know what gifts you're giving this year? Tell us your favorite in the comments section below.

Subscribe to our What to Give series today!

Author

Brooke Edwards

Brooke Edwards is from Little Rock, Arkansas, and started working at Heifer International in 2009 as a writer. She has a master's in social work and a bachelor's degree in psychology. She is married, a mother of two, and a wannabe urban farmer, raising her own chickens and killing most of her vegetable crops.