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Heifer supporters no doubt have already received this year’s version of The Most Important Gift Catalog in the World in the mail or have visited the catalog online to begin to choose alternative holiday gifts such as heifers, goats, tree seedlings and honeybees to send to families in need around the world.

This year, new offerings to better serve our participants include biogas stoves to improve health and preserve the environment, an education for a bright young girl, an investment to help participants launch a small business or the simple yet vital gift of clean drinking water.

Innovation has always been a part of Heifer’s history. Did you know that Heifer’s gift catalog is more than 45 years old, with the first versions of an alternative gift catalog emerging in 1966? Many organizations have since copied our catalogs, but it’s easy to identify the original, labeled The Most Important Gift Catalog in the World.

World Ark magazine, which includes the gift catalog, has been around since 1994, with previous incarnations going back to the mid-1970s. This holiday season, we are so thankful for our loyal donors who return year after year to honor family, friends and co-workers with life-giving gifts of prosperity and health to be shared far and wide.

Stay tuned this holiday season for the announcement of more exciting innovations at Heifer International that aim to help us share Heifer’s unique approach to ending hunger and poverty in exciting new ways.

Thank you for keeping Heifer families around the world in mind this year as you embrace the spirit of the giving season.


Donna Stokes

Donna Stokes is the managing editor of World Ark magazine. She has worked for Heifer International since September 2008 when she leaped over to the nonprofit world from a two-decade career in newspaper journalism.