Heifer International's work, country staff, families, programs and principles will be featured in a new blog, Heifer 12 x 12, written by Betty Londergan, Heifer's global blogging ambassador.
Londergan, of Atlanta, is a longtime marketer, copywriter and author and a committed Heifer donor and supporter. Her work with Heifer follows her very successful What Gives 365 blog, where she donated $100 a day for a year to different nonprofits and causes, including Heifer International, featuring each cause on the day of her gift.
For Heifer 12 x 12, she will travel to 12 programs in 12 countries over the coming 12 months, beginning with a visit to Guatemala later this month. Her experience in marketing and advertising, in addition to her work as a writer, researcher and interviewer, will provide a fresh and candid view of the anti-hunger and anti-poverty work of Heifer. She also brings valuable understanding of the importance of caring and commitment to causes through her personal experience with her What Gives 365 blog.
Londergan is a seasoned traveler, which will suit her well as she travels to nearly a third of Heifer's 40 countries, which are among the poorest in the world. She will chronicle her travels in her blog, sharing stories and pictures of many of the families with whom Heifer works, along with stories and pictures of Heifer International staff who daily work alongside the families as they use their own skills and energy to transform lives.
Londergan is donating her time and talent, and Heifer International is covering the cost of her travels. Beyond that, there are no rules, no boundaries, no limits. Her observations and reflections are her own.