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Every second Saturday during the month of May, World Fair Trade Day (WFTDay), started by the World Fair Trade Organization (WFTO), is celebrated globally in more than 70 countries. The WFTO is composed of a global network of Fair Trade Organizations.

Since 2002, WTFO has been promoting WFTDay to enable producers of goods to improve their lives and communities through Fair Trade.

Heifer’s work with Fair Trade initiatives includes working together with Green Mountain Coffee to help coffee-growing communities build sustainable solutions to poverty and hunger.

Heifer works together with coffee-growing communities in the mountains of Chiapas, Mexico, to help address the periods of food insecurity regularly known as “the thin month.” This is when the income from the coffee harvest is depleted and the famers’ food reserves have been diminished.

You can watch a 6-minute clip of the new documentary, ‘After the Harvest’ that shows Heifer’s involvement: 

Choosing Fair Trade products helps support farmers around the world and ensures that producers receive the proper type of economic development and respect for the work they do in the international food system.

To learn more about World Trade Day, visit


Maegan Clark

Maegan Clark loves social media even more than Southern sweet tea. She is the Social Media Manager at Heifer International where she uses her skills digital marketing to improve the lives of those in need around the globe. Since working at Heifer, she has deepened her appreciation for the urgency with which we must end global hunger and poverty.