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While I was in Honduras, I talked to Jose Alfredo Coto, the national project coordinator for Heifer Honduras, about the significance of the Honduras matching opportunity. Here's what he said (and for those of you who don't speak Spanish, the translation is below):

"For Heifer Honduras, this campaign, which promotes 'Strengthening Rural Microenterprises,' 'Planting the Seeds of Hope' and 'Sustainable Food Systems in Copan and Lempira,' reflects a lot of importance. It would allow us to continue serving families--the men, women and children who are the poorest people in the western and southern parts of the country. It would allow our project partners to continue developing activities that support (community) development with an ecologic focus. It would also allow Heifer to continue its institutional operations and to continue to carry out a holistic process of development with a focus on biodiversity and full-family participation."


Jason Woods

Jason Woods is from Stillwater, Oklahoma, and has worked for the Americas Area Program of Heifer International since 2010. He has a master’s in cultural geography and a bachelor’s in news-editorial journalism. His passion for Heifer’s work started as a teenager, when he spent a weekend at Heifer Ranch’s Global Village in Perryville, Arkansas.