Food Solutions Offered at Screening of Documentary ‘FRESH’

LITTLE ROCK, Ark. (April 2, 2012) – All of us are interested in food – especially tasty food! But how many people want to know more about where our food comes from and how it can be improved? Arkansans curious about how to find healthier, more sustainable foods in America can come see successful solutions at a screening of the award-winning film “FRESH” at Philander Smith College on April 10, 2012.

“FRESH” will illustrate the kind of work that Heifer International does in the United States to help ensure that families have access to enough healthy food. FRESH tells the stories of real people, connecting audiences not with facts and figures or apocalyptic policy analysis, but with examples of personal initiative and concrete ways to engage in a new food model.

“FRESH” celebrates the farmers, thinkers and businesspeople across America who are re-inventing our food system. They work to reverse trends of food contamination, environmental pollution, depletion of natural resources and morbid obesity. Forging healthier, sustainable alternatives, these individuals offer a practical vision for a future of our food and our planet.

The film screening begins at 6:30 p.m. on April 10 at Philander Smith’s Kendall Center at 900 Daisy Bates Dr. in Little Rock. The screening is part of a service-learning project with Heifer International.  The learning opportunity will increase students’ awareness of poverty in the United States and allow them to give back to the Arkansas community.

Among several main characters, FRESH features urban farmer and activist Will Allen, a 2008 recipient of the MacArthur “genius” grant and former Heifer collaborator. It also features sustainable farmer and entrepreneur Joel Salatin, made famous in the best-selling book The Omnivore’s Dilemma, and Kansas City supermarket owner David Ball, who stocks his stores with products from local suppliers.

The film screening is free and open to the public. Donations will be accepted. For more information, please contact Heifer International at 501-907-COWS.

About Heifer International:
Heifer’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in 40 countries, including the United States, to help families and communities become more self-reliant. For more information, visit or call (800) 696-1918.