Heifer International Premieres New Public Service Announcement

LITTLE ROCK, Ark. (Dec. 4, 2012) – Heifer International is proud to share a new broadcast-quality public service announcement (PSA) about the nonprofit’s holiday gifts of livestock and training for friends and family this season. The animals bought through Heifer International go to families suffering from hunger and poverty around the world, and the milk, eggs, meat, and transportation they provide can lift families from poverty to self-sufficiency.

The PSA is available now through Dec. 31, 2012 to media interested in helping share Heifer International’s opportunity to give life-changing charitable gifts. It can be viewed by going to https://vimeo.com/54870216. A broadcast-quality version can be downloaded here: https://tba.filetransfers.net/downloadFilePublic.php?filePassId=c28377dc4a329688833192ae04c7c1a3&downloadReceiptId=1bdd9a46db8095040be0c5d67a956fd64226673.

The PSA is already scheduled to air initially in both Little Rock and Northwest Arkansas television markets this holiday season. Heifer International is proud to have its headquarters in Little Rock, Ark., while supporting the farmers we help in more than 40 countries including the United States.

The PSA was produced locally by Bespoke Video Production.

About Heifer International:
Heifer International’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 40 countries, including the United States, to help families and communities become more self-reliant. For more information, visit www.heifer.org, read our blog, follow us on Facebook or Twitter, or call (800) 696-1918.