No javascript detected! Our online shopping basket requires javascript. You can also complete your order by phone at 855.9HUNGER
You are using an outdated browser. Please upgrade your browser to improve your experience and security. You can also complete your order by phone at 855.9HUNGER
Return to World Ark Blog Landing
Can the local food movement scale up? That’s the question posed in a recent post on FastCompany.com. I was glad to see this publication – known for profiling innovative, high-tech ideas and solutions – take on an issue that will increasingly be on the minds of so many as the world struggles to feed its growing population. In the piece, guest blogger Jigar Shah makes a good point: As the local food movement gains steam, how will small-scale farmers continue to meet the demand for their fresh, wholesome produce?

“The question we must ask is, ‘Will this scale?’ For anything to scale, it must solve a real problem, be cost-effective and replicable, and have the right systems in place to support it. To do that, it must attract sufficient capital from the private sector to encourage entrepreneurs to build large, profitable businesses.”

Shah, who has a background as a solar energy entrepreneur, points out parallels between the conventional energy and food industries. In his words, both industries suffer from complex and inefficient distribution systems and heavy regulations that favor the status quo over young companies that might have solutions to some of these industries’ problems. 

One innovative new food producer, BrightFarms, is taking an interesting approach to scaling up local food production by placing hydroponic greenhouses on the roofs of supermarkets. The harvested produce reaches shopping carts without leaving the neighborhood. Shah closes his post by acknowledging that BrightFarms can’t address the need for wholesome foods alone. 

“Just as solar rooftop systems meet some but not all of our energy needs, rooftop gardens can make some but not all of our nation's food production and distribution more efficient. Finding the right answers for energy or food production will require us to invest in thousands of technologies that are scalable and make an impact.”

It occurred to me that the local food movement can only scale up if the demand is there. But what if it isn’t? In El Alto of La Paz, Bolivia, a local group recognized the need to raise awareness of the health benefits of wholesome foods. Through a partnership with Heifer International, they conducted a series of workshops at eight local schools about preparing and eating healthy food made with traditional, local ingredients. The families who attended these workshops then conducted similar workshops in other schools, and later organized a street fair to raise awareness of local foods.  Our colleagues in Bolivia sent this video that tells this impressive story. 


 

I like to think of this as scaling up awareness, and it’s exciting to me because this is something we can all do. We may not all be able to build hydroponic greenhouses; but like our friends in Bolivia, we can certainly tell others of the importance of eating wholesome, locally-produced food. Of course, I’d like to hear what you think. What are you doing to raise awareness of and support your local, small-scale farmers and food producers?

Author

Casey Neese

Free Download

You only need to enter this information once to download digital resources.

My Basket
Need Help?

Basket Summary

edit

{{ product.title }} {{ product.subTitle }}

Qty: {{ product.quantity }} @ {{ product.price | currency }} Qty: {{ product.quantity }} @ FREE Monthly
{{ (product.quantity * product.price) | currency }} Free

No products in cart.

Additional Impact {{ processingFee | currency }} Sub-total {{ cartSubTotal | currency }} Shipping Cost {{ orderShippingCost | currency }} NOT YET CALCULATED Tax Cost {{ orderTax | currency }} NOT YET CALCULATED Total {{ cartTotal | currency }} Monthly Total {{ cartSubscriptionTotal | currency }}

{{ cartCheckoutPath[1].title }}

edit

Billing Address

{{ billingAddress.first_name }} {{ billingAddress.last_name }} {{ billingAddress.address_1 }} {{ billingAddress.address_2 }} {{ billingAddress.city }}, {{ billingAddress.state }} {{ billingAddress.zip }} {{ billingAddress.country }}

Company

{{ billingAddress.company }}

Shipping Address

{{ shippingAddress.first_name }} {{ shippingAddress.last_name }} {{ shippingAddress.address_1 }} {{ shippingAddress.address_2 }} {{ shippingAddress.city }}, {{ shippingAddress.state }} {{ shippingAddress.zip }} {{ shippingAddress.country }}

Basket Summary

Step 1 of 2 Step 1 of 3
All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
All major credit cards accepted

Get your free Honor Cards after checkout.
Your basket has been updated.
The following item(s) are now sold-out or unavailable and have been removed from your cart:
-{{ product.title }} {{ product.subTitle}} ({{ product.quantity}})

{{ nag.title }}

{{ nag.description }}

{{ product.title }} {{ product.subTitle }} To: {{ product.giftCardRecipientName }} From: {{ product.giftCardSenderPrint }} Email: {{ product.giftCardRecipientEmail }} Delivery: {{ product.giftCardDeliveryDate }} Message: {{ product.giftCardMessage | truncate '200' }} Activation Code: {{ product.giftCardCode }} Delivery: {{ product.additional_info['deliveryDate'] }} Message: {{ product.additional_info['personalMessage'] | truncate '200' }} 1 {{prods["title"]}}

{{ (product.quantity * product.price) | currency }}/month
You've reached the maximum number of products for this item.
You've reached the maximum number of products for this item.
${{ product.price }}
$ {{ product.price }} Free
Monthly
Remove
Subtotal {{ cartSubTotal | currency }}
Monthly Subtotal {{ cartSubscriptionTotal | currency }}
It's not a hand out. It's a hand up.

For maximum impact, try adding a few items to your basket.

Browse The Gift Catalog
Secured Checkout

Increase Your Impact with a Donation Visit the Gift Catalog

Make an even bigger impact with a donation from our Gift Catalog

Responsibly-Sourced, Artisan-Friendly Gifts Shop the Marketplace

Shop the Marketplace for responsibly-sourced, artisan-friendly gifts
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3
All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
All major credit cards accepted

Get your free Honor Cards after checkout.
Shipping Information

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Shipping Address
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3
All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
All major credit cards accepted

Get your free Honor Cards after checkout.
Billing Information
Enter your company name to see if your employer will match your gift.

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Billing Address
Secured Checkout
Secured Checkout
Edit Basket Summary

{{ cartCheckoutPath[1].title }}

Step 2 of 2 Step 2 of 3
All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
All major credit cards accepted

Get your free Honor Cards after checkout.
Billing Information
Enter your company name to see if your employer will match your gift.

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Billing Address
Shipping Information

If you have received a gift catalog in the mail please enter the highlighted code that begins with a "D" or a "P" in the source code box below. If you have not received a Heifer Gift Catalog please leave the source code blank.

Shipping Address
Secured Checkout
Secured Checkout
Edit Basket Summary Edit {{ cartCheckoutPath[1].title }}

Payment Information

Step 3 of 3
All major credit cards and Paypal accepted

Get your free Honor Cards after checkout.
All major credit cards accepted

Get your free Honor Cards after checkout.

Payment Summary

Additional Impact {{ processingFee | currency }} Sub-total {{ cartSubTotal | currency }} Shipping Cost {{ orderShippingCost | currency }} NOT YET CALCULATED Tax Cost {{ orderTax | currency }} NOT YET CALCULATED Total {{ cartTotal | currency }} Monthly Total {{ cartSubscriptionTotal | currency }}

Pay By Credit Card
Pay with
Pay with
We were not able to process your request. Please try again or contact Donor Services at 855.9HUNGER (855.948.6437).
Secured Checkout