New York Times
columnist Nicholas Kristof wrote an op-ed article
this week, on the heels of the United Nations meeting to discuss global poverty. It's been 10 years since the U.N. adopted the Millennium Development Goals
, and we're not doing so well on some of them. So Kristof offered three suggestions to organizations working to end hunger and poverty:
"First, boast more. ... In fact, heres the record: antipoverty work saves around 32,000 childrens lives each day. ...
"My second suggestion is to focus not just on poverty relief but also on wealth creation. The best way to overcome poverty isnt charity but economic growth, trade rather than aid. ...
"My third suggestion: punchier marketing. Humanitarians tend to flinch at the idea of marketing, thinking thats what you do with toothpaste. But its all the more important when lives are at stake."