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Heifer International Publishes Tablet Magazine App

LITTLE ROCK, Ark. (Nov. 29, 2012) – Heifer International, the global hunger and poverty nonprofit, is entering the digital publishing arena with a groundbreaking tablet app for its long-running World Ark magazine.

The free app, which will be available on iPads and Android-powered tablets, will allow users to interact like never before with the stories, images and videos from around the world produced by Heifer International. Heifer International is the first development nonprofit to create such a digital publication.

“World Ark serves as a window into our work here at Heifer International and this interactive tablet edition will bring our supporters along with us to the field to see how their support changes lives every day,” said Heifer International President and CEO Pierre Ferrari.

World Ark magazine has published continuously since 1994. Its predecessor, Sharing Life, started in a magazine format in 1974. The quarterly World Ark is full of original material on the issues of poverty, agriculture and changes in the developing world. The new app brings this content to life through gorgeous photo slideshows and videos, stories from Heifer International projects, book reviews and infographics. It also features tablet-only extras and Heifer International’s online catalog of animal gifts, The Most Important Gift Catalog in the World, which Heifer pioneered in the mid-1960s.

As audiences move increasingly toward digital platforms for information, Heifer International has embraced new methods of connecting with supporters and sharing its mission with all audiences. The new tablet app will allow World Ark to offer more flexibility, deeper content and more dynamic interaction and discussion of global hunger and poverty issues.

The tablet app, produced with the design expertise of Bates Creative Group using the Adobe Digital Publishing Suite platform, will be available on the App Store and on Google Marketplace.

"Bates Creative is thrilled to help Heifer International bring World Ark magazine and holiday catalog to life with our design expertise. We believe that the great stories and work that support so many people in need around the globe will benefit from being shared in a tablet magazine app available in the App Store and Google Marketplace," said Debbie Bates-Schrott, President of Bates Creative Group.

“It is exciting to see Adobe Digital Publishing Suite bring Heifer International’s World Ark magazine and online catalog to life on tablets,” said Terry Fortescue, director of product marketing, Digital Publishing at Adobe. “With an efficient digital publishing workflow and immersive interactivity, DPS allows them to not only reach additional audiences on tablet devices, but also increase awareness, engagement and donations.”

About Heifer International:
Heifer International’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in more than 40 countries, including the United States, to help families and communities become more self-reliant. For more information, visit
www.heifer.org, read our blog, follow us on Facebook or Twitter, or call (800) 696-1918.  

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