LITTLE ROCK, Ark. (Nov. 22, 2012) – As aggressive retailers kick off sales earlier and earlier, transforming Black Friday into “Grey Thursday,” Heifer International offers shoppers a way to step away from the frenzy and donate to charity online, delighting loved ones with meaningful, unique gifts.
Animals from Heifer International are charming, unique gifts that make an impact around the world – especially since they go where they’re most needed. When gift givers donate to Heifer, the charity organization provides livestock and training to hungry families in poverty around the world, and provides them with the means to become self-sufficient. It’s the gift that keeps on giving.
We in the United States are fortunate to be able to buy several gifts for loved ones during the holiday season. Heifer’s online gift catalog allows gift givers to share goodwill without even stepping out of the house, with a present more meaningful than another game system or expensive purse. How much more touching would it be to a gift recipient to open a Heifer International honor card telling them that they’ve become a gift-giver to a family struggling to get by?
The Black Friday rush is all about getting more for less. That’s something that Heifer International, although it never lowers its prices, does every day. The value of Heifer’s gifts of livestock, seeds and training multiplies over time. Our projects are designed to ensure that the gifts are maximized to create long-term self-reliance. To extend the chain of giving, recipients are required to Pass on the Gift of their animal’s first offspring to another needy family.
Visit www.heifer.org/catalog to view The Most Important Gift Catalog in the World and donate to charity, or call 1-800-422-0474 to learn more.
About Heifer International:
Heifer’s mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in 40 countries, including the United States, to help families and communities become more self-reliant. For more information, visit www.heifer.org or call 855.9HUNGER (855.948.6437.
