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Make a video, change a life

Heifer International contest invites entrants to help end hunger and poverty

LITTLE ROCK, Ark. (Nov. 19 2010) – Do you like to make videos? Do you want to make a difference, to help change the world? If the answer is yes then you should visit www.heifer.org/contest.

There, Heifer International is offering entrants not only the chance to showcase their talents, but to win a life-changing experience—a trip for himself/herself and one guest to visit a Heifer project in Canada, Latin America, Eastern Europe or Africa during summer 2011, and the chance to shoot additional video of the trip.

"This year we are inviting entrants to tell their own story, to inspire others with their own message about "Why give a Heifer gift this holiday," said Casey Neese, social media manager for the global hunger-fighting organization. "They can sing, they can dance, they can use images, graphics, be serious, be silly, and use their creativity to help us raise awareness about a very serious subject."

Today, nearly one billion people are chronically hungry in the World, according to the World Bank, and nearly 2 billion live on less than $2 a day. Heifer International's mission is to end hunger and poverty and care for the Earth.

"The Heifer Experience Video Contest gives people a chance to hone their video skills and to help make a lasting difference for families in need around the world," said Neese.

Each submitted video must feature the theme, "Why give a Heifer gift this holiday season." The video receiving the most "Likes" wins. Check out the contest details page for more about the prizes and entry requirements, and read the contest rules. Voting is open to the public, and entries will be posted on the videos page as they're received.

The contest is under way and all entries must be submitted before midnight (CST) Monday, Dec. 20. Voting closes at noon (CST) on Monday, Jan. 3.

Each video should be:

  • No longer than 3 minutes
  • Titled beginning with the phrase "Heifer Experience"—example, "Heifer Experience: Video Name"
  • Tagged with "Heifer International", giving, holidays, gifts, hunger, poverty
  • Open to external embedding

Sign up to receive contest and other Heifer updates by texting HEIFER to 69872 (message/data rates may apply)

Participants are encouraged to share their video through their own social networks and tell everyone they know to log in to YouTube and "Like" their video by Jan 3, 2011. The video with the most "Likes" wins!

The Grand Prize winner receives a trip for himself/herself and one guest to visit a Heifer project in Canada, Latin America, Eastern Europe or Africa during summer 2011. The runner up receives a visit to the Heifer Ranch and Learning Center in Perryville, Ark., for himself/herself and one guest where they will participate in one of the available programs for individuals. The grand prize and runner up winners will each receive a Flip™ video camera. Additional contest entry rules and details can be found at www.heifer.org/contest.

About Heifer International

Heifer's mission is to end hunger and poverty while caring for the Earth. Since 1944, Heifer International has provided livestock and environmentally sound agricultural training to improve the lives of those who struggle daily for reliable sources of food and income. Heifer is currently working in 50 countries, including the United States, to help families and communities become more self-reliant.

For more information, visit www.heifer.org or call (800) 696-1918.

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