STORIES TAGGED: 7 MS

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The Reason Cows Are Awesome

Armenia

Cows are so awesome. And we’re not just saying that because we are called Heifer International. Here, we’ve long held the idea that animals, as just one of the things that Heifer provides to families, should always provide “7 M’s” so that they’re truly transformative for those we support. Heifer developed the idea of 7 M’s many years ago to help more simply explain how an animal can be a catalyst for so much change. It sounds sort of weird, but it works, and has for nearly 70 years.