In May 2009, Heifer officially launched a project in the small community of Jiumai Village in China. There were 80 project families involved and four Self-Help Groups (SHG) were established.
The project's secretary, Dang Que, inspired and motivated by the training he received from Heifer, took the lead in organizing a variety of public activities, which played important roles in the community's development.
Dang Que visited everywhere in the village and recorded villagers’ true demands. Then, he made a five-year-plan based upon the actual situations.