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Through an innovative tool called Pro-Poor Wealth Creating Value Chain, Heifer is effectively transforming the socioeconomic condition of families in the Asian region. This strategy combines Heifer’s Values-Based Holistic Community Development approach with value chains to make farmers more competitive in the marketplace and earn more income. Area Vice President Mahendra Lohani shares how this proven technique enables Heifer to work with even more families to have plenty to eat and become resilient to market fluctuation.

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