Wal-Mart Stores Inc., the world's largest retailer, announced Tuesday that it is launching an effort to get healthier foods into homes by cutting the cost of fresh fruits and vegetables, lowering the sodium and sugar content in their "Great Value" brand, and by adding a "Great For You" label to foods high in nutritional value.


And they have a powerful ally in First Lady Michelle Obama.


"The largest corporation in America is launching a new initiative that has the potential to transform the marketplace and help American families put healthier food on their tables," Obama said at the announcement.


And while this move may help improve WalMart's bottom line, at Heifer we know all too well that too many people in the United States have a limited or uncertain availability to nutritionally adequate foods.


Since we also just launched the Seeds of Change project, which aims to do the same thing in a different way—by creating sustainable food systems in Arkansas and Appalachia with smallholder farmers—to see such a powerful player like WalMart step in and help make better foods affordable to more people is a positive step.

Author

Annie Bergman

Bergman is a Global Communications Manager for Heifer and helps plan, assign and develop content for the nonprofit’s website, magazine and blog. Bergman has interviewed survivors of the Khmer Rouge in Cambodia, beekeepers in Honduras, women’s groups in India and war widows in Kosovo in her six years at Heifer. Bergman received her bachelor’s degree in English Language and Literature from the University of Tulsa in Oklahoma and a master’s degree in Australian Aboriginal Studies from the University of Melbourne in Australia. Her hobbies include hiking, golfing, cooking, reading and walking her dogs.