We at Heifer International are excited to invite you to join in When Cows Fly, our new online portal that allows participants, donors and others to share your stories of engagement.
The new online experience allows everyone who believes in Heifer International’s goal of ending hunger and empowering families to become part of the online community that “gives wing” to more cows, more goats and chickens and pigs. When Cows Fly provides first-person storytelling opportunities—a chance to express what it means to give or to receive. Each story can be amplified further through users’ social networks.
“When Cows Fly is an exciting way for Heifer International to connect our community of supporters,” said Cindy Jones-Nyland, Heifer International’s executive vice president of marketing and resource development. “We are inspired every day by the creative and touching ways that people spread our mission. This digital engagement effort serves as a wonderful mobilization and stewardship platform to further engage our supporters and connect our global community.”
When Cows Fly allows users to contribute their own stories or photos and explore Heifer’s work around the globe. The platform creates a culture committed to creating greater opportunities for the struggling families who need Heifer International’s help. It’s a place where all people can connect, join in and share their thoughts about and reasons for supporting founder Dan West’s outlandish dream—a dream that will end poverty and hunger forever through shared passion and commitment.
Every voice is important–from donors, volunteers, congregations and schools to project participants and partners. Each story connects one more person to the solution to the scourges of hunger, poverty and environmental degradation. Each story reminds us that we can make a difference. Be part of a great idea taking wing; visit www.heifer.org/whencowsfly.