Half the Sky Facebook Game Features Heifer and Inspires Action

When you think of games people play on Facebook, the first one that might come to mind is FarmVille. But today marks the official launch of a new game that hopes to build on the success of such social games to raise awareness of the difficult issues that face women in the developing world.

Half the Sky: The Game

Half the Sky Movement: The Game is inspired by the book “Half the Sky: Turning Oppression into Opportunity for Women Worldwide” by Nicholas Kristof and Sheryl WuDunn and a companion PBS television series. Kristof and WuDunn have made it their mission to offer a window into the lives of women who face the threat of malnutrition, oppression and disease each day.

The book and TV series attracted attention from people who already care about women’s issues, Kristoff told Fast Company, which hosted a roundtable discussion to coincide with today’s launch. But the Facebook game is intended to reach all the people who may not know about the problems women face worldwide. “It potentially offers a way of luring people — a gateway drug, if you will, to women’s empowerment,” he says.

This game seems poised to do just that, and it also has the potential to generate support for seven NGO partners — including Heifer International — that are featured prominently in the game. There is a natural link between the scenarios presented in the game and organizations like Heifer that work to improve the lives of women and girls worldwide. At many points throughout the game, users can learn more about Heifer, share info about the organization through their own Facebook profile and even make a donation.

When I played the game, I was introduced to Radhika, “a simple woman from India who wants to make things better … for both herself and women worldwide.” The game is a series of quests, and my first quest was to help Radhika get her young daughter to a clinic to receive treatment for a serious illness. I faced a number of decisions, and I had to reason with a reluctant husband, pick and sell mangoes, haggle with a taxi company, and decide how to pay for an immunization.

When all was said and done, Radhika’s daughter was saved, and I was hooked. This game let me walk in Radhika’s shoes in a way that’s simply not possible through reading statistics. It’s safe to say that games like this represent a powerful new medium for telling some of the world’s most important stories.

To begin playing, visit the Half the Sky Movement: The Game Facebook page. Even if you’re not able to make a monetary donation to Heifer’s work, you can still help by playing. The game’s sponsors have pledged a total of $500,000 for players to unlock through a number of in-game projects.

This game was produced by Games for Change — an organization whose mission is catalyzing social impact through digital games. I had the chance to sit down with Asi Burak and Emily Treat of Games for Change last year when they came to our offices to conduct a digital games workshop, and you can read that interview here.

Women Farmers are the Path out of Poverty

Earlier this week, we had the honor of hosting former democratic Presidents and Prime Ministers as they gathered to take part in Club de Madrid’s annual conference. Club de Madrid is a nonprofit organization that works to strengthen democratic institutions and to offer advice on the resolution of political conflicts in order to enhance development and improve the lives of those most in need.

This year’s theme was “Harnessing 21st Century Solutions: A Focus on Women.” We were very excited at Heifer to participate in these discussions, as it is a common theme in our work.

Women of Bangladesh

Women participate in Passing on the Gift Ceremony in Bangladesh. Photograph by Geoff Oliver Bugbee, courtesy of Heifer International.

There was a flurry of events, including a dinner hosted by Arkansas Governor Mike Beebe, where I was asked to speak about the important role women play in ending hunger and poverty. I’d like to share with you some of my thoughts from that evening:

Mother and Daughter

Cecilia helps her sister Margaret with her studies. Photograph by Olivier Asselin, courtesy of Heifer International.

It is important that efforts such as the Club de Madrid conference continue, to ensure full participation by women, in politics, government and business, as these are all vital to the kind of world we wish to live in and to leave to our children and grandchildren.

I am pleased, too, at the role Heifer International is taking to help create this future world state, this must-win effort, through agricultural development. We know there is no development strategy more beneficial to society than one that involves women as central players.

Secretary of State Hillary Clinton said in a recent interview with Heifer’s magazine staff, “Women have shown, time and again, that they will seize opportunities to improve their own and their families’ lives.  And even when it seems that no opportunity exists, they still find a way.” We know that to be true. We see it every day in every country in every corner of the world in our work.

Heifer International is a leader in agricultural development with the extremely poor farming population. You may not know that, though, because we’ve long been viewed as a gentle, well-meaning “give a goat” charity. But we are so much more than that. And women—very poor, smallholder farming women – are at the very core of our work. This has been true for nearly 70 years.

Our mission has been and is to work alongside those women and men, providing animals and training, and educating them to use them as assets and build a business. As families grow better, more resilient crops, their nutrition and diets improve, and they earn more income. We support their efforts to connect to viable markets so they can contribute to and benefit from agricultural value chains.

We do this very patiently. Our partnerships with these families last from three to five years to ensure resilience and sustainability. The transformation continues, as each family—more than 18.4 million to date—pledges to pass on the first-born female offspring of their animal, with training, to another family. We call it Passing on the Gift, and it’s community building in its purest form: community decided and community driven. It shifts the communities we work with from being recipients to donors. The deep psychological transformation is remarkable.

We do that because economic growth without social change and growth is doomed to fail. It doesn’t last; it isn’t sustainable. But combine our inputs with training in our 12 Cornerstones for Just and Sustainable Development on issues such as sharing and caring, gender equity, accountability, full participation, animal welfare and others, and you create generations of change, of improvement, not just for one family or two, but thousands.

Passing on the Gift in Nepal

Participants celebrate during a Passing on the Gift ceremony in Nepal. Photograph by Geoff Oliver Bugbee, courtesy of Heifer International.

In our Nepal program, for example, communities are celebrating their 13th pass-on generation. Imagine, one goat became two, then four, then eight. After 13 generations, that is 4,096 goats, not counting all the kids, and 4,096 additional families benefiting from the original goat and training. That’s exponential impact.

You know the numbers, but they bear repeating—nearly one billion people are chronically hungry, 2 ½ billion people live on less than $2 a day, world population is at 7 billion now with 9 billion expected by 2050. That’s a lot of mouths to feed. The question is, how do we do that?

We believe that we, and others like us, have part of the answer.

The dominant narrative today asks how investments in large-scale agriculture can solve the world’s food problems. But that question ignores potential costs of that kind of scale-up in environmental impact, in economic and social equity. So the more appropriate question might be: how can smallholder agriculture achieve the necessary scale so as to be able to feed the world and cool the planet.

Here is our view. Currently, there are 650 million smallholder farmers in the world; most of them—70 percent—are women. They are the very backbone of agriculture, and the key drivers of food production. They own less than 1 percent of the earth’s land, but they produce up to a staggering 80 percent of the developing world’s food—proof that, as authors Nick Kristof and Sheryl Dunn observe, “Women hold up half the sky.” In this case, more!

For Heifer, these smallholder farmers—women—are the future to feeding the world.

Women play an important role in agriculture in Ecuador. Photograph courtesy of Heifer International.

We are seeing progress made – significant progress. We have seen extreme poverty reduced. The proportion of hungry people has been reduced. Today, nearly 80 percent of humanity has enough to eat to maintain a productive and healthy lifestyle. A dozen or more countries have reached the first Millennium Development Goal to halve hunger from 1990 levels.

Public and private investments in research, irrigation and infrastructure are up, and the Green Revolution continues. Yields are up, for example, in Malawi, which transformed itself from a net importer to a net exporter of maize for a number of years running. We’ve seen improvements in Rwanda, Kenya, Ghana, Ethiopia and elsewhere.

We are seeing greater use of agroforestry to improve soil fertility and increasing investment in projects that reach women and other vulnerable populations. But there remains much to be done; we cannot afford to lose the momentum.

We want to ensure continued and steady growth toward all of the Millennium Development Goals, toward humanity’s goal—to ensure that everyone everywhere has the same chance to eat, to be healthy, to contribute, to be fulfilled.

And that still begins with women.

For Heifer, it begins in a farmer’s field, but it has to grow, to bloom so to speak, so that women take their place and strengthen their impact in decision-making forums, such as local cooperatives, national agri-business forums, government cabinets; local, provincial and state assemblies; political parties; the judiciary; labor organizations; NGOs and others.

We have so much to gain from increasing women’s leadership. History shows that economic and social development always contributes to positive attitudinal changes in perceptions regarding the appropriate role of women, proving that given the right tools and training, along with the opportunity to build assets and income and a means to broaden the views of men to accept women’s rights, these women will help lead and help feed the world. And we need them to.

We are a proven solution to hunger and poverty, but we are one of many who share in this most important mission. We need to ensure that we come together to invest in rural agriculture, particularly in women who are the key to feeding this hungry world.

I encourage you to invest in these women, to invest in smallholder agriculture. They will provide us with the best path out of poverty and the world will be fed.

 

Half the Sky Part 2: Talent and Opportunity

This post is a continuation of my reflections on the documentary, Half the Sky: Turning Oppression into Opportunity for Women Worldwide. You can read my thoughts on the first half here.

Half the Sky

During the second half of Half the Sky, there were two stories that made me realize how important education and leadership are for women globally. When woman are provided with opportunity, they do not just lift themselves out of poverty, but they also lift their entire families out of poverty as well.

The documentary travels to India, where 90 percent of sex workers’ daughters also follow in their footsteps. When a woman was asked why she didn’t send her daughter away for an education, the woman replied, “Because my daughter would be smarter than I am, and judge me.” The daughter herself was afraid of her fate because she knew that her appearance would fetch a high price in that community if she were sold. All the young girl wanted was a chance at something else in life.

After India, Half the Sky visited a female village in Kenya where they have learned to build their own school, become business leaders, and make their own decisions with what little resources they have been able to find. As we meet a woman who owns an oil business in her community she said, “What I learned, I did not keep to myself. I shared it.” Though she was not part of a Heifer project, it really stuck with me that Heifer’s Cornerstone of Passing on the Gift should be shared for all of us.

At Heifer International, we help lift women and their communities out of hunger and poverty using the our 12 Cornerstones for Just and Sustainable Development, which include: Training and Education, Gender and Family Focus, and Full Participation.

The fastest way to make a difference is to invest in women globally. By providing education, leadership and resources to women in need, they will do what it takes to help their families. As Nicholas Kristoff said last night, “In this world, talent is universal but opportunity is not.”

Did you watch either or both parts of Half the Sky? Tell me in the comments section below what you thought about it.

Did you miss it but want to watch it? Watch Part I (available online until October 8).

Watch Part II (available until October 9).

Half the Sky Part 1: Everyone Can Help

Watching the Half the Sky documentary last night, I felt equal parts stunned and electrified by the heroic and harrowing stories featured. I was especially humbled at the humanity of our global society. We are all so connected, no matter how different our stories and circumstances.

Watch Half the Sky

When Eva Mendes, traveling on behalf of the International Rescue Committee, asked a 14-year-old survivor of sexual assault to chose which necklace she liked better, I was concerned that the gift would be greeted as a westerner trying to “buy” the young girl’s affections. But as Ms. Mendes reached out to her, offering her the necklace the young girl chose, she stated: when you wear this, you pray for me; when I wear this (the necklace kept), I’ll pray for you.

This powerfully sweet message reminded me that we can be connected for a lifetime even if our paths cross only for a few minutes.

I sympathize with many who will say the problems are too great and the solutions too complicated.  We have all experienced the feelings of futility, and that is why I really identified with the quote from Somaly Mam.

She said, “Everyone can help. Everyone can do one thing, start by your heart.”

As an employee of Heifer International, I’m fortunate that I work for a development organization I so firmly believe in with my head and my heart.  And I’m proud that Heifer’s model of development encourages partnerships with other nonprofits and agencies, especially at the in-country project level. Collectively, we can have exponentially greater impact and positive change than if we work solely on our own.

I will be tuning in tonight for the second part of Half the Sky with tissues in hand and a hopeful heart ready to learn about the work happening with Save the Children in India, the Edna Adan Maternity Hospital in Somaliland and Umoja Women’s Village in Kenya.

Did you catch the first installment of Half the Sky last night? Tell us what you thought in the comments below.

If you missed it, catch the second part tonight on you local PBS station at 9 p.m. EST.

Follow the live chat during tonight’s broadcast here.

Half the Sky is Coming Soon

Half the Sky

Filmed in 10 countries around the world, Half the Sky: Turning Oppression into Opportunity for Women Worldwide follows Nicholas Kristof and Sheryl WuDunn as they tell the stories of women making changes in their own lives and communities. Watch the trailer:

You can watch Half the Sky in two parts on PBS October 1st and 2nd. To host your own salon or group discussion after viewing, go here for materials. If you’re on Twitter, share your thoughts and support by using #halfthesky.