Heifer to Participate in 2011 Little Rock Healthy Food Summit

Perry Jones talks about Heifer’s role in the summit.

This September 28-29, Heifer International, the City of Little Rock and Little Rock Serves will present the 2011 Little Rock Healthy Food and Active Living Summit, hosted by Philander Smith College. Today, on the rotunda steps of Little Rock’s City Hall, Mayor Mark Stodola announced Little Rock’s continued commitment through the summit to focusing on increased access to affordable, nutritious foods.
The summit will bring together national and local thought leaders, including our own USA Country Program Director Perry Jones, for panels and presentations on topics like:

  • Developing and Implementing Local Food Shed Policies that will Lead to Improved Food Access;
  • Social Justice and Food Access;
  • Recruiting Full Service Grocery: Tools for Attracting Healthy Food Retail to Underserved Neighborhoods;
  • Why Breastfeeding, Baby’s First Food, is a Critical Health Issue in Arkansas;
  • Why Race and Place a in Community Health; and
  • Community Organizing Strategies for Food Policy Change.
Keynote Speakers will include  Secretary of the U.S. Department of Health and Human Services Kathleen Sebelius; Deputy Director of PolicyLink Mary Lee, JD; Surgeon General for the State of Arkansas and Director of the Robert Wood Johnson Foundation Center to Prevent Childhood Obesity Joseph W. Thompson, MD, MPH; and Tyler Norris, social entrepreneur. 
I’m excited to attend the (free!) summit, and I’m glad Heifer is joining the conversation. Though our name says “International,” we must recognize the poverty in our own backyard. There are children and families in our local community and state who don’t get enough healthy food to eat. Many factors contribute to this sad situation, so I think it’s good we have so many voices coming to the table at the summit. Hunger and poverty are solvable problems, especially in a state as fertile as Arkansas.

Read more:
Record High Poverty Numbers in the U.S.

Poverty and Children in the United States
A Deeper Look at Child Poverty in the United States
Posts on local food

Helping the Local Food Movement Scale Up

Can the local food movement scale up? That’s the question posed in a recent post on FastCompany.com. I was glad to see this publication – known for profiling innovative, high-tech ideas and solutions – take on an issue that will increasingly be on the minds of so many as the world struggles to feed its growing population. In the piece, guest blogger Jigar Shah makes a good point: As the local food movement gains steam, how will small-scale farmers continue to meet the demand for their fresh, wholesome produce?

“The question we must ask is, ‘Will this scale?’ For anything to scale, it must solve a real problem, be cost-effective and replicable, and have the right systems in place to support it. To do that, it must attract sufficient capital from the private sector to encourage entrepreneurs to build large, profitable businesses.”

Shah, who has a background as a solar energy entrepreneur, points out parallels between the conventional energy and food industries. In his words, both industries suffer from complex and inefficient distribution systems and heavy regulations that favor the status quo over young companies that might have solutions to some of these industries’ problems. 

One innovative new food producer, BrightFarms, is taking an interesting approach to scaling up local food production by placing hydroponic greenhouses on the roofs of supermarkets. The harvested produce reaches shopping carts without leaving the neighborhood. Shah closes his post by acknowledging that BrightFarms can’t address the need for wholesome foods alone. 

“Just as solar rooftop systems meet some but not all of our energy needs, rooftop gardens can make some but not all of our nation’s food production and distribution more efficient. Finding the right answers for energy or food production will require us to invest in thousands of technologies that are scalable and make an impact.”

It occurred to me that the local food movement can only scale up if the demand is there. But what if it isn’t? In El Alto of La Paz, Bolivia, a local group recognized the need to raise awareness of the health benefits of wholesome foods. Through a partnership with Heifer International, they conducted a series of workshops at eight local schools about preparing and eating healthy food made with traditional, local ingredients. The families who attended these workshops then conducted similar workshops in other schools, and later organized a street fair to raise awareness of local foods.  Our colleagues in Bolivia sent this video that tells this impressive story. 


 

I like to think of this as scaling up awareness, and it’s exciting to me because this is something we can all do. We may not all be able to build hydroponic greenhouses; but like our friends in Bolivia, we can certainly tell others of the importance of eating wholesome, locally-produced food. Of course, I’d like to hear what you think. What are you doing to raise awareness of and support your local, small-scale farmers and food producers?

Why Does Heifer Work in Canada?

Newcomer FarmStart-Up program participant Peter Seenath
by Catherine Scott 

“Farming this land is the best thing that’s happened to me in my 27 years in Canada.  To me, farming is the greatest thing you can get involved in.” 
These are the words of project participant, Peter Seenath. Earlier this month, 13 Heifer volunteers and staff members visited the Newcomer FarmStart-Up Program at McVean Farm, a peri-urban project in Brampton, just outside of Toronto, Ontario as part of the Heifer Canada Study Tour.  Prior to the visit, many of our study tour members had been wrestling with the question of “Why does Heifer work in Canada?” After all, Canada is a developed nation, with a relatively strong economy, and a bigger social safety net than many other countries around the world.  Despite these factors, however, there is a high degree of food insecurity in the country. However, 15 percent of Canadian children are living in poverty, and between 1989 and 2004 the number of Canadians using food banks increased by 123 percent.

Another major issue in the country is the lack of new farmers. Right now, only 2percent of the population is engaged in farming, and the average age of farmers is 55. In the next 15-20 years, 60-70 percent of farming land will be transferred from current farmers, and many have no plans for the land use (much of the farm land may be given over to large scale mono-cropping projects, or used for urban development). There is a compelling need to train new, young, energized farmers. Enter FarmStart-Up. One of the goals of this project is to work on farm succession plans: Older farmers have land. FarmStart-Up has farmers. This can be a win-win for all involved. With Heifer’s help, FarmStart has provided land and training to new immigrant farmers, who hail from 27 different countries, and are growing mushrooms, radishes, garlic, hot peppers, melons, squash, etc. and marketing these crops to local sectors. 

In addition to the need for new farmers is the increasing desire from people to know where their food is coming from. Under the current, broken food system, much of the food that is grown in Canada is shipped to the US for processing, and then re-enters Canada for sale and distribution. FarmStart wants to address the food system at the local level, by engaging with new immigrant farmers who can then sell their products through CSAs (Community Supported Agriculture) and local farmers’ markets. Right now, Toronto only has enough fresh food to last for seven days if all imports stopped. 
It is staggering to consider that 60 percent of the food is imported in a country that was partly founded on farming. Nearly 100 percent of the garlic sold in stores in the area is imported from China, despite having conditions that allow for high quality garlic to be grown locally. As farmer Bahauddin “Bob” Baloch told us, most food here is incredibly cheap. In Canada, “you have value, but no flavor! We are producing good food, to help make good, healthy people” explains farmer Bob. 
When we asked Bob how they select the farmers who participate in FarmStart, he replied, “You need really good looks!” Good looks aside, these folks submit proposals each fall that outline their marketing and farming experience, and their plans for their land plots. Most of the farmers start out with ¼ acre test farm for one year. If they are successful, they can expand in the following year. FarmStart is founded on a farm incubator model, with the end goal being to move these farmers onto rural lands when older farmers retire. Heifer provided one of the most important elements for this project: the pipes to allow the land to be irrigated. The farmers also attend three compulsory workshops on weed management, small tool use, and soil coverage to increase their chances at success. 

 
From start to finish during our visit, we saw an incredible display of Heifer’s Cornerstone of “Sharing and Caring.” More experienced farmers were mentoring more inexperienced farmers. They were selling one another’s products at the farmers’ markets, and they were making strong connections with the local, surrounding community. We were graciously allowed to help work on the land that afternoon, and most of us were soon cured of our romanticized vision of farming. It is hot, sweaty, tiring work, and we are grateful for all those who farm, so that we may eat. At the end of the day, Newcomer FarmStart-Up’s Program Manager, Sridharan (Sri) Sethuratnam explains, “Farming is as much about people, as it is about food. It’s about community. It’s good to have a face behind the food.”

Catherine Scott is a senior grant writer for Heifer International. To learn more about the Newcomer Farm Start-Up Program, visit their website.

A Garden We Can See From Our Desks

A new Educational Garden on the Heifer International headquarters campus will expose the public to locally-grown food and appropriate technologies for family gardeners, and provide a hands-on opportunity to learn about sustainable food systems.  

Our chief operating officer Steve Denne announced the exciting expansion of our education programs today at the Heifer Village Learning Center in Little Rock, AR. Since opening in 2009, more than 80,000 people have experienced this exhibits-based learning center.

The Educational Garden will also serve as a learning environment that supports and informs Heifer’s work in sustainable food systems in the US and around the globe.

As work continues on the Educational Garden we will provide updates and insights to events taking place at the Heifer Village Learning Center.

Eat Your View

by WorldLink staff

What foods do you buy locally? In this clip from the Nourish Video Encyclopedia, journalist Michael Pollan encourages buying local food to conserve energy, support farmers, and preserve the natural landscape.

Watch Michael Pollan in the award-winning special Nourish: Food + Community, now airing on PBS stations nationwide. Find a PBS broadcast in your area.

Michael Pollan is the author of In Defense of Food, Food Rules, The Omnivore’s Dilemma, and other best-selling books. Pollan currently serves as the Knight Professor of Science and Environmental Journalism at the University of California, Berkeley.

Nourish is a national educational initiative designed to open a meaningful conversation about food and sustainability. With a distinctly positive vision, Nourish celebrates both food and community. Learn more at www.nourishlife.org.

Stay tuned for more selections from the Nourish Video Encyclopedia, a collection of short films that explore the story of our food.

Be part of the food revolution. Nourish yourself. Nourish the world.

Visit the Nourish website, and follow Nourish on Twitter and Facebook.

Nourish is a program of WorldLink, a non-profit organization dedicated to education for sustainability. Heifer International is a sponsor of the Nourish initiative.

Urban Farms

by WorldLink staff


What are some ways to connect with both your community and the source of your food when living in a city? In this video from the Nourish Video Encyclopedia, chef Bryant Terry discusses the rise of urban farming and its importance in building healthy communities, engaging young people, and bringing fresh, homegrown food to cities.


Nourish is a national educational initiative designed to open a meaningful conversation about food and sustainability. With a distinctly positive vision, Nourish celebrates both food and community. Learn more at www.nourishlife.org.


Bryant Terry is an eco-chef, food justice activist, and author of Vegan Soul Kitchen and co-author of Grub, with Anna Lappé. For more than a decade he has worked to build a more just and sustainable food system. His interest in cooking, farming, and community health can be traced back to his childhood in Memphis, Tennessee, where his grandparents inspired him to grow, prepare, and appreciate good food.


Stay tuned for more selections from the Nourish Video Encyclopedia, a collection of short films that explore the story of our food.

Be part of the food revolution. Nourish yourself. Nourish the world.


Visit the Nourish website and Follow Nourish on Twitter.

Nourish is a program of WorldLink, a non-profit organization dedicated to education for sustainability. Heifer International is a sponsor of the Nourish initiative.

Try Something New

by WorldLink staff

Have you ever tasted a purple potato or a golden beet? In this video from the Nourish Video Encyclopedia, chef Jamie Oliver, star of TV’s Food Revolution, invites us to explore a world of new tastes.

Nourish is a national educational initiative designed to open a meaningful conversation about food and sustainability. With a distinctly positive vision, Nourish celebrates both food and community. Learn more at www.nourishlife.org.

Jamie Oliver is a chef, television personality, best-selling author, and advocate for healthy school lunch. His television programs include the Emmy-winning Jamie Oliver’s Food Revolution, The Naked Chef, Jamie’s School Dinners, Jamie at Home, and Jamie’s Ministry of Food. He is the author of Jamie’s Food Revolution, Jamie at Home and other cookbooks.

Stay tuned for more selections from the Nourish Video Encyclopedia, a collection of short films that explore the story of our food. Join best-selling author Michael Pollan, author Anna Lappé, pediatrician Nadine Burke, and others committed to building healthy communities.

In late October and November 2010, look for the Nourish: Food + Community television special on your local PBS station. If you’re an educator, a Nourish middle school curriculum guide will be available in October 2010. And if you’re a non-profit leader, active congregation member, or good food advocate, Nourish will offer tool kits for organizing community screenings and conversations.

Be part of the food revolution. Nourish yourself. Nourish the world.


Visit the Nourish website and Follow Nourish on Twitter.

Nourish is a program of WorldLink, a non-profit organization dedicated to education for sustainability. Heifer International is a sponsor of the Nourish initiative.

Twinkie vs. Carrot

by WorldLink staff

Why does a simple bunch of carrots cost more than a package of Twinkies? In this video from the Nourish Video Encyclopedia, best-selling author Michael Pollan investigates this question and its effect on our health and well-being.

Nourish is a national educational initiative designed to open a meaningful conversation about food and sustainability. With a distinctly positive vision, Nourish celebrates both food and community. Learn more at www.nourishlife.org.

Michael Pollan is the author of In Defense of Food, Food Rules, The Omnivore’s Dilemma, and other best-selling books. Pollan currently serves as the Knight Professor of Science and Environmental Journalism at the University of California, Berkeley.


Stay tuned for more selections from the Nourish Video Encyclopedia, a collection of short films that explore the story of our food. Join chef Jamie Oliver, author Anna Lappé, pediatrician Nadine Burke, and others committed to building healthy communities.

In late October and November 2010, look for the Nourish: Food + Community television special on your local PBS station. If you’re an educator, a Nourish middle school curriculum guide will be available in October 2010. And if you’re a non-profit leader, active congregation member, or good food advocate, Nourish will offer tool kits for organizing community screenings and conversations.

Be part of the food revolution. Nourish yourself. Nourish the world.


Visit the Nourish website: www.nourishlife.org

Follow Nourish on Twitter: http://twitter.com/nourish_life

Nourish is a program of WorldLink, a non-profit organization dedicated to education for sustainability. Heifer International is a sponsor of the Nourish initiative.






Nourish: Food + Community


by Kirk Bergstrom

The Story of Your Food

Do you ever stop and wonder: What’s the story of my food? Where did it come from, and how did it get to me? If so, we invite you to join actress Cameron Diaz, best-selling author Michael Pollan, healthy food advocate Anna Lappé, chef Jamie Oliver, and others in exploring these timely questions.



This group has contributed their talents to Nourish, a national educational initiative designed to open a meaningful conversation about food and sustainability. To inform and inspire, Nourish combines a public television special, a collection of short films, web content, and learning tools. With a distinctly positive vision, Nourish celebrates both food and community. Learn more at www.nourishlife.org.



In this first video post, watch the cinematic opening of the Nourish film and hear Cameron Diaz set the stage for the one of the biggest stories of our time.





What’s Coming?

In the coming weeks, the Heifer blog will post selections from the Nourish Video Encyclopedia, a collection of 2-3 minute short films on topics such as Why Eat Local?, Edible Education, Supermarket Secrets, and Urban Farms.



In late October and November, 2010, look for the Nourish: Food + Community television special on your local PBS station. This award-winning half-hour program traces our relationship to food from a global perspective to personal action steps.



If you’re an educator, a Nourish middle school curriculum guide will be available in October 2010. And if you’re a non-profit leader, active congregation member, or good food advocate, Nourish will offer tool kits for organizing community screenings and conversations.



Be part of the food revolution. Nourish yourself. Nourish the world.



Kirk Bergstrom is the founder and executive director of WorldLink, a non-profit organization dedicated to education for sustainability. Nourish is a program of WorldLink, and Heifer International is a sponsor of the Nourish initiative.

Withering Interest in Some Urban Farmers Markets

The Chicago Tribune has a story out today about how a few new farmers markets in low-income and ethnic communities are struggling. “They’ve learned that offering fresh produce and educating people about the environmental advantages of locally grown food is not necessarily enough to sustain a farmers market,” reporter Kristen Mack wrote.

Organizers of these markets, set up in working-class neighborhoods and “food deserts” where healthy food is nearly impossible to find, are trying out lots of tricks to get some staying power. Some of them are accepting food stamps, some are opening on Sunday rather than Saturday to catch the church crowd. Vendors have learned that exotic produce doesn’t move like the fruits and vegetables people already know how to cook. Hopefully they’ll pick up a few more tricks so they can stay in business and keep fresh, local foods available in communities that wouldn’t have access to them otherwise.