World Ark Now Available on Tablet!

World Ark iPad_Cover

Heifer International continues a long streak of innovation by becoming the first development nonprofit to offer a full digital magazine—the World Ark you’ve always loved—available in a free download on iPad or Android tablets.

You’ve likely already received your print edition of the Holiday 2012 World Ark, but as of today, there’s more content and features to love on your iPad or Android tablet. The print issue will continue to be available to Heifer supporters with no interruption.

For this premiere tablet Holiday issue, extra features include:

  • A welcome video by Heifer’s President and CEO Pierre Ferrari;
  • Video of women in Bangladesh celebrating during a Pass on the Gift ceremony from photographer Geoff Oliver Bugbee as well as a video glimpse of how the Arkansas Chuggabugs traveled around the world to raise money for Heifer;
  • World Ark iPad_CatalogA spectacular digital catalog featuring favorite alternative gift items including the gifts of women’s empowerment, sending a girl to school and cookstoves to improve health and the environment;
  • Interactive infographics including how women build clay cookstoves in Malawi;
  • An extra review of poverty- and hunger-related courses you can take for free on your tablet from iTunesU;
  • The latest news from the field on an interactive world map;
  • Slideshows featuring stunning photography.
Download your version today from the App StoreSM on your iPad or from the Google Marketplace for your Android tablet. Email our magazine staff at worldark@list.heifer.org to let us know what you think and what’d you like to see featured here for future issues.

The World Ark digital magazine will appear quarterly in spring, summer, fall and holiday. It was created with the help of digital design experts Bates Creative Group using the Adobe Digital Publishing Suite platform.

The World Ark print edition got its name in 1994 with an issue celebrating Heifer’s 50th anniversary. The magazine’s predecessor, Sharing Life, started in the mid-1970s.

Thankful for Our Loyal Donors

Heifer supporters no doubt have already received this year’s version of The Most Important Gift Catalog in the World in the mail or have visited the catalog online to begin to choose alternative holiday gifts such as heifers, goats, tree seedlings and honeybees to send to families in need around the world.

The first issue of World Ark in 1994 celebrated Heifer's 50th anniversary.

This year, new offerings to better serve our participants include biogas stoves to improve health and preserve the environment, an education for a bright young girl, an investment to help participants launch a small business or the simple yet vital gift of clean drinking water.

Innovation has always been a part of Heifer’s history. Did you know that Heifer’s gift catalog is more than 45 years old, with the first versions of an alternative gift catalog emerging in 1966? Many organizations have since copied our catalogs, but it’s easy to identify the original, labeled The Most Important Gift Catalog in the World.

World Ark magazine, which includes the gift catalog, has been around since 1994, with previous incarnations going back to the mid-1970s. This holiday season, we are so thankful for our loyal donors who return year after year to honor family, friends and co-workers with life-giving gifts of prosperity and health to be shared far and wide.

Stay tuned this holiday season for the announcement of more exciting innovations at Heifer International that aim to help us share Heifer’s unique approach to ending hunger and poverty in exciting new ways.

Thank you for keeping Heifer families around the world in mind this year as you embrace the spirit of the giving season.

Yes! Invest in Agricultural Research to Feed the World

Photo by Dave Anderson
Isaya and Restituta Mlewa at their Tanzanian organic farm.

Bill Gates’ 2012 annual letter “is an argument for making the choice to keep on helping extremely poor people build self-sufficiency.”

In an interview with the U.K.’s MSN news, Gates explains that his hope for the letter is that it “helps people connect to the choice we all have to make. Relatively small investments changed the future for hundreds of millions of small farm families. The choice now is this: Do we continue those investments so that the 1 billion people who remain poor benefit? Or do we tolerate a world in which one in seven people is undernourished, stunted and in danger of starving to death?

“In times of tight budgets, we have to pick our priorities,” Gates continues. “It’s clear that in this particular time, we’re in danger of deciding that aid to the poorest is not one of them. I am confident, however, that if people understand what their aid has already accomplished—and its potential to accomplish so much more—they’ll insist on doing more, not less. That is why I wrote my letter.”

At Heifer, our supporters, donors, staff members and participants around the world say Amen! and pass the tomatoes to spreading the gospel on how small investments (in our case heifers, goats, bees or tree seedlings), can stop hunger in the short-term and create sustainable income in the long-term. Every day we see investments in small farm families empower them beyond subsistence to create a chain of self-sufficiency that lifts up entire communities.

Heifer works with the Gates Foundation on the East Africa Dairy Development project that not only connects dairy farmers to markets, but links public and private interests including banks and investors, to create a growing local economy based on agriculture.

In his letter, Gates emphasizes not only innovations in agricultural production, but also in creative partnerships to better feed the world. “I am excited because innovative partnerships that capitalize on the comparative advantages of all these players can accelerate progress, speeding the transition beyond aid for many poor countries.”

Heifer shares similar goals with the Gates Foundation, including a focus on investing in women, preserving land for future generations and developing innovations in the field that engage the people we are trying to help in making the best decisions for their land, culture, sustainability and environment.

Isaya and Restituta Mlewa, shown above, and featured in this World Ark magazine article, are proof that participants have innovations of their own to add. From the gift of one dairy cow and Heifer training in dairy and organic farming, the couple came up with their own systems using animal and plant waste that are now an example for the thousands of farmers they have trained across Africa.

In Nepal, the Heifer project community of Shaktikhor, through a Farmer Field School, did their own research into feed varieties and care that improved the health and increased the weight of goats throughout the community. Their innovations were shared and picked up by other Heifer project communities in Nepal.

At a panel discussion at the World Economic Forum in Davos, Switzerland today, Gates said “innovations in crop science, access to information for farmers and new models of cooperation between governments and private enterprises are some of the developments that can improve global food security,” he said. “I believe the opportunity to double or even triple (food) productivity is there.”

Join the Bill & Melinda Gates Foundation and Heifer International in promoting the value of investments in agriculture around the world to end hunger and poverty.

Lucio of Peru Shares His Knowledge

Remember Lucio? He lives on a farm in the practically barren Andean Highlands of Peru, and I was lucky to meet him on my trip this past August. (Two other blog posts here and here about Lucio and his farm.)

Lucio is a great example of the determination and innovativeness of Heifer’s project participants. A constant agricultural experimenter, Lucio has many gifts to share. His primary way of doing so is by holding workshops on his property, where he can show other farmers how to grow vegetables in greenhouses (potatoes are traditionally the only crop successfully grown in this area, so this is a really big deal), harvest fish sustainably from a stream, breed alpacas for only the finest qualities and collect alpaca manure for use as biogas.

We recently had staff from our Heifer Peru team, and I discovered they have a video that will help bring Lucio to light in a way my own words cannot. It’s a little on the long side, but I think it’s worth it.

Got a Few Seconds to Volunteer?

Everyone stays busy these days, and carving out a whole day or even a whole hour to volunteer can seem next to impossible sometimes. Lucky for you, Jacob Colker is on the case. Colker is one of six young people earning a spot in the 2010 Rolex Awards for Enterprise Young Laureates Programme. Watch him in action here:

Announcing their first ever Young Laureate winners, Rolex pointed to Colker’s forward thinking. “Tapping into the latest trends in information and telecommunications technology, Jacob Colker has combined volunteering, the internet and mobile phones to pioneer a new form of activism in which almost anyone with a smartphone can devote spare minutes – waiting for the bus or to see the doctor – to a useful charitable or scientific task. Nearly 30,000 volunteers have now signed up for “micro-volunteering,” carrying out a wide range of tasks, from helping Nasa identify galaxies by examining their shapes to translating the CVs of newly arrived immigrants who are looking for work.” You can learn more about Colker’s idea at www.beExtra.org.

This Colker fellow is in pretty amazing company. The other five Rolex Young Laureates include Nnaemeku Ikegwuonu, a Nigerian who wants to help millions of farmers in his home country exchange information via radio, and Reese Fernandez, a woman in the Philippines who’s helping families earn money by turning scrap materials into fashion accessories.

The six winners earned $50,000 each, which is hopefully enough to keep them on the path toward real innovation that could improve an untold number of lives. To read more and watch video interviews with all six winners, visit http://young.rolexawards.com/