The Big Deal About Fair Trade Bananas

As I mentioned yesterday, our friendly Ecuadorian banana farmer, Wilson Sanchez, is a member of the Association of Small Banana Producers El Guabo, which brings together 14 smaller groups of banana producers (accounting for around 320 active producers in total). El Guabo is a pioneer in Ecuador in associative commercialization for the export of bananas under Fair Trade conditions and with organic certification. Here’s a link to a good summary of El Guabo‘s work.

Outside a local El Guabo office.

So where does Heifer come in?

In January 2011, Heifer began implementing a project in partnership with El Guabo. The project, Strengthening the Productive Diversity of Agro-Forestry Small Holders in El Oro, Azuay and Guayas, will benefit a total of 200 families belonging to El Guabo who are considered vulnerable due to their low farm production.

While farmers earn a better price for their bananas through membership with El Guabo, their income and standard of living remain lower than they would like. They farm on steep land and lack sufficient irrigation to increase their yields. Family diets lack nutritional diversity as most of the effort is put into growing bananas for export.

Wilson Sanchez

Sanchez and his fellow Heifer participants, however, are receiving irrigation systems, livestock and training. By growing five or six different crops (bananas, cocoa, citrus, timber trees, etc.), they’re not only diversifying their sources of income, but their diets as well. Sanchez is raising hogs–a gift from Heifer–that he feeds excess bananas not fit for sale. In the coming year, Heifer Ecuador will work with participants to teach them how to grow vegetable gardens for their families’ consumption (kitchen gardens are less common in this part of the world so focused on exports), which will allow them to feed themselves and rely less on external markets.

Heifer will also provide capacity building and organizational strengthening for local partners within the El Guabo network.

So where do you come in?

Buy Fair Trade bananas!

Sure, they’re more expensive. But those extra pennies per pound support small farm families, provide medical clinics in banana-growing communities, pay teachers’ salaries to educate the children of banana farmers, provide retirement benefits for the hard-working farmers who grow the fruit we have come to rely on year-round.

Want to do even better?

Make sure the Fair Trade bananas you’re buying are certified organic, too.

Yes, it’s true: not all Fair Trade bananas are created equal. There are actually three classes of bananas sold under the Fair Trade label. Conventional Fair Trade bananas are grown on small family farms and must meet the same social requirements as organic, but they still use chemicals that are harmful to the planet, the producer and the consumer. Organic Fair Trade bananas are grown using organic standards, but still rely on the monocrop model, which is not only difficult to do, but it also means the farmers are vulnerable in their lack of diversity (income and diet). Agroforestry Fair Trade bananas are what our participants are growing, and they go beyond organic standards. Unfortunately, there is not currently a method used to distinguish agroforestry Fair Trade bananas from organic Fair Trade bananas. This is something the folks with El Guabo recognize as a weakness, but the onus is on us, the consumers, to demand more. I’m still working out the best way to do this, but one place to start is to tell your grocer you want to know: are these organic Fair Trade bananas agroforestry bananas?

Here are some interesting banana resources:
Equal Exchange
Green America
Fairtrade International
Fair Trade USA
Banana Link
The Banana Trade War (an article)

And we’re not the only ones talking about Fair Trade bananas this week. Nourishing the Planet has a guest post up today from Jessica Jones of Oke USA Fruit Company, which is the company purchasing El Guabo members’ bananas.

Ecuador: Into the Banana Republic

For whatever reason, my 2-year-old associates the word “errand” with bananas. I say, “I’ve got to run some errands,” and she says, “You get more bo-mannas? You come back more bo-mannas?”

Okay, so it might have something to do with our family of three eating about a banana and a half every day.

I’d never given much thought to how bananas are grown. They don’t make the Clean 15 list as being lowest in pesticides, but they’re also not on the Dirty Dozen. With such a thick skin, it seemed like paying the premium for organic bananas was an option I’d take when I won the lottery.

Until I went to Ecuador, one of the world’s top 10 banana producers for export. While I didn’t have the chance to tour a “conventional” banana plantation, we drove by mile after mile of mono-cropped banana fields, some protected by electric fences.

A huge contrast to these flat expanses of banana trees was the hilly agroecological farm of Wilson Sanchez. Sanchez is a participant in a new Heifer project called Strengthening the Productive Diversity of Agro-Forestry Small Holders in El Oro, Azuay and Guayas Project. Witnessing the hard work and dedication required to grow bananas for export, learning about the negative environmental impacts of conventional bananas and the alternative provided by agroecology, and scratching the surface of the Fair Trade banana movement, gave me a new outlook on bananas.

Over the next several days, I’ll share some photos and videos I captured of Wilson Sanchez and others involved in this small community of agroecological banana producers. Hopefully, by the end of it, you will be as convinced as I am that Fair Trade, organic bananas are worth the premium. This is definitely one of those cases where “voting with your dollar” means something real.

World Fair Trade Day

Every second Saturday during the month of May, World Fair Trade Day (WFTDay), started by the World Fair Trade Organization (WFTO), is celebrated globally in more than 70 countries. The WFTO is composed of a global network of Fair Trade Organizations.

Since 2002, WTFO has been promoting WFTDay to enable producers of goods to improve their lives and communities through Fair Trade.

Heifer’s work with Fair Trade initiatives includes working together with Green Mountain Coffee to help coffee-growing communities build sustainable solutions to poverty and hunger.

Heifer works together with coffee-growing communities in the mountains of Chiapas, Mexico, to help address the periods of food insecurity regularly known as “the thin month.” This is when the income from the coffee harvest is depleted and the famers’ food reserves have been diminished.

You can watch a 6-minute clip of the new documentary, ‘After the Harvest’ that shows Heifer’s involvement: 


Choosing Fair Trade products helps support farmers around the world and ensures that producers receive the proper type of economic development and respect for the work they do in the international food system.

To learn more about World Trade Day, visit http://www.worldfairtradeday10.org/.

Fair Trade

How does food connect us to the global community? In this clip from the Nourish Video Encyclopedia, author Anna Lappé and chef Bryant Terry discuss how choosing Fair Trade products helps support farmers around the world. Celebrate World Fair Trade Day on May 14.

Watch more videos from Anna Lappé and Bryant Terry on the Nourish website. Stay tuned for more selections from the Nourish Video Encyclopedia, a collection of short films that explore the story of our food.
Nourish is a national educational initiative designed to open a meaningful conversation about food and sustainability, particularly in schools and communities. Explore Nourish at www.nourishlife.org. Follow Nourish on Twitter and Facebook.
Be part of the food revolution. Nourish yourself. Nourish the world.

Nourish is a program of
WorldLink, a non-profit organization dedicated to education for sustainability. Heifer International is a sponsor of the Nourish initiative