The awards season is here, and we at Heifer International are beyond delighted to accept this nomination!
This week we learned that we’re finalists for a min Best of the Web Award for work on our brand new tablet edition of World Ark magazine. min, short for Media Industry News, is a resource for magazine and media professionals to learn about the latest trends in the field. Heifer is a finalist in the digital magazine category, competing against the likes of dash magazine, EBONY.com, EE Times, Golf Digest, Golf Magazine, Popular Science and WIRED.
World Ark, the quarterly print magazine for Heifer donors and anyone interested in hunger and poverty, has had an online presence for years. But in December of 2012 we launched an interactive tablet edition for iPads and Androids that incorporates news from the field, facts about development work around the world and ways readers can get involved, along with dynamic, gorgeous design by the talented screen wizards at Bates Creative. This tablet version is free and available on the App Store or on Google Play. The Spring 2013 edition should be available within the week.
Here’s a sneak peek of the cover of the Spring tablet edition.
Sure, we’re new to this scene and just beginning to get a handle on the amazing new ways we can reach, inform and inspire readers via a tablet format. But we’re hopeful this nomination will help us spread the word about the brilliant and hardworking Heifer project partners that we feature in each issue.
Heifer International continues a long streak of innovation by becoming the first development nonprofit to offer a full digital magazine—the World Ark you’ve always loved—available in a free download on iPad or Android tablets.
You’ve likely already received your print edition of the Holiday 2012 World Ark, but as of today, there’s more content and features to love on your iPad or Android tablet. The print issue will continue to be available to Heifer supporters with no interruption.
For this premiere tablet Holiday issue, extra features include:
A welcome video by Heifer’s President and CEO Pierre Ferrari;
Video of women in Bangladesh celebrating during a Pass on the Gift ceremony from photographer Geoff Oliver Bugbee as well as a video glimpse of how the Arkansas Chuggabugs traveled around the world to raise money for Heifer;
A spectacular digital catalog featuring favorite alternative gift items including the gifts of women’s empowerment, sending a girl to school and cookstoves to improve health and the environment;
Interactive infographics including how women build clay cookstoves in Malawi;
An extra review of poverty- and hunger-related courses you can take for free on your tablet from iTunesU;
The latest news from the field on an interactive world map;
The World Ark digital magazine will appear quarterly in spring, summer, fall and holiday. It was created with the help of digital design experts Bates Creative Group using the Adobe Digital Publishing Suite platform.
The World Ark print edition got its name in 1994 with an issue celebrating Heifer’s 50th anniversary. The magazine’s predecessor, Sharing Life, started in the mid-1970s.