Drought: We’re All In This Together

It seems like we’ve talked a lot about drought on this blog lately. Last year at this time we were calling attention to the Horn of Africa. Since then we’ve talked about the Sahel region in West Africa and even more recently about the dry conditions that have been wreaking havoc for farmers right here in the United States.

But yesterday’s op-ed by Roger Thurow over at Farmers Feeding the World serves as a reminder that, no matter where farmers are struggling to coax their seedlings out of the ground, drought affects all of us everywhere.

Thurow begins with an anecdote about a Kenyan farmer praying for rain, knowing that if the rains did not come, he could not eat. That prayer, Thurow tells us, was offered in March of 2011. He then draws the parallel that that prayer could be uttered by a number of farmers—large-scale or small—in many parts of the world. The difference is, the United States has safety nets for farmers whose yields are lower than normal whereas farmers in the developing world typically do not.

And that’s the crux of Thurow’s piece. Just like the farmer in Kenya who says he’ll pray for rain for the farmers in Texas, so should all of us support the efforts of agencies, organizations, governments, and any other entity working to expand and improve agricultural development in the places where farmers aren’t guaranteed help if their crop fails.

Like Thurow says, “we’re all in this together.”

 

Heifer CEO in Nepal: First Steps into Sustainability

On his first day in Nepal, Heifer International President and CEO Pierre Ferrari found himself among a group of withdrawn yet excited women in an unused classroom in the village of Kabilash in Chitwan district, a jostling 45-minute drive uphill on a dirt track that was patched up from recent landslides especially for his visit. The ethnic tribal women spoke of the challenges of and their aspirations for Heifer’s signature project, of which they were going to be a part. This was a first for Ferrari. Having traveled through Nepal in February 2011 and having heard about the country’s achievements in implementing transformational projects ever since he joined Heifer, Ferrari was more accustomed to strong women displaying confidence. “It validated the time and money we put into trainings to build the social capital to strengthen and transform women,” said Ferrari.

The women in Kabilash are part of a groundbreaking effort in Nepal that will scale up Heifer’s work to end poverty and hunger by increasing goat and milk production by helping women farmers increase production and enabling them to take part in the value chain through cooperatives formed and led by women. The overarching goal of the project, reducing importation of live goats and milk, will increase income for smallholder farmers through increased production and participation in the value chain, which will ensure that they get a fair share of the profits.

Heifer’s plan in this beautiful but resource-poor community is to establish sustainable partnerships with the local government, which is a co-funder of the project. “Our five-year plan consists of improving livestock and agriculture to help the people of this village escape poverty,” said Village Development Committee Secretary Pradhumna Khadka. “So when Heifer came to me with an opportunity to partner, I accepted it without any reservations.”

This is a partnership that works for all. Because after Heifer completes its work in Kabilash, it can be assured that the impacts will be exponential. “By this time, Heifer will have strengthened the farmers, the cooperative they form, and the agents of development, the government organizations, who are there to stay,” said Parbati Rawal, executive director of SRAM, a Heifer local partner NGO that will implement the project in Kabilash.

Heifer Nepal is geared up to implement similar projects in 28 districts of Nepal in the next five—an ambitious plan that has already been able to seek support in forms of resource leverage and collaborative partnerships from the national and local government and other development agencies.

It’s That Time Again

When the newest edition of World Ark will be appearing in mailboxes around the country. Our special Holiday issue includes three country features in addition to Heifer’s Most Important Gift Catalog in the World.

Women’s empowerment is highlighted in two stories this issue. Puja Singh, Heifer Nepal’s communications and networking officer, takes a look at how projects in Bangladesh are helping women find opportunities that were once denied to them. U.S. Secretary of State Hillary Rodham Clinton also weighs in on why women are key to successful development work in an expanded Asked and Answered interview.

Our Managing Editor, Donna Stokes, also writes about the USAID | Yaajeende project in Senegal, where participants received sheep as part of what will become Heifer’s largest animal distribution ever. Photographer Olivier Asselin illustrates the essay with gorgeous photos from “The Day the Sheep Came.”

The third feature story in the issue addresses habitat conservation in Malawi. Austin Bailey traveled to the project near Kasungu National Park to see a Heifer project that provides families with sustainable sources of animal protein, fuel and savings, so that they no longer need to illegally hunt in the park for food.

And if any of our faithful readers remember Ryan Bell from last year’s Holiday issue, well, he’s back. After a wildly successful campaign in which he raised $8,000 for Heifer, Ryan has launched a new effort to raise $25,000 for us. Ryan recently underwent a few surgeries to help lengthen his jaw bone and was so inspired by his own physical transformations that he wants to give his own “Gift of Transformation” to those in need, no matter how long it takes for him to raise the money.

So get out and check your mail, or check back soon at www.heifer.org/worldark for the online edition of the magazine. Happy reading!

Heifer Haiti Distributes Food to Hurricane Sandy Victims

Last Friday we posted about emergency efforts that were underway to help the people of Haiti affected by Hurricane Sandy.

Yesterday, Heifer Haiti’s Country Director, Hervil Cherubin, let us know that the food distribution was a success. More than 400 food packages were given out to families who needed help in the wake of the storm. Cherubin said Heifer Haiti also helped provide food to Haitians who are physically challenged.

The distribution took place in Solon (a community in Saint Louis du Sud) where Heifer Haiti has a rabbit project and various communities in Les Cayes where the office is located.

It was the first of Heifer Haiti’s planned efforts to provide emergency aid. While Heifer does not specialize in short-term relief but rather in long-term sustainable solutions, our Heifer Haiti colleagues and participants need your continued help. Please consider donating to our Disaster Rehabilitation Fund so we can provide the best assistance possible and help equip families with the means to help deal with future disasters.

Holiday World Ark Features U.S. Secretary of State Hillary Clinton

The holiday edition of World Ark magazine is out, hope you got yours already. This issue is especially great.

It’s not every day that Secretary of State Hillary Clinton takes the time to chat with us about women’s role in development work. She makes a brilliant case for why boosting women’s status around the globe is so important.

“We know that investing in women’s employment, health and education levels leads to greater economic growth across a broad spectrum,” she said. “It also leads to healthier children and a better educated population overall. We know that political systems that are open to full participation by women produce more effective institutions and more representative governments.”

The magazine also features stories and photos about Heifer projects in Senegal, Malawi and Bangladesh.

If you haven’t found your magazine in the mailbox yet, view it online here.

Malaria=Poverty=Malaria

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Today is World Malaria Day, which might have slipped your mind. That’s understandable. The United States eradicated malaria in 1951, and unless you’ve done much traveling it’s probably never topped your list of things to worry about. But for half the world’s population, the 3.3 billion people threatened by the deadly mosquito-borne illness every day, malaria isn’t so easy to forget.

Malaria symptoms include fever, headache, chills, vomiting, anemia and respiratory distress. Children infected with the disease are extremely vulnerable because they haven’t had time to develop any level of immunity.

Malaria is a mean disease that preys on the poor and the innocent. In 2010, 90 percent of all malaria deaths occurred in sub-Saharan Africa, the region of our planet that’s home to the highest proportion of undernourished people. Poor people with limited resources and limited access to health care often can’t afford housing with screened windows and doors to protect them from infected mosquitoes. And once infected, people suffering from malaria lose work days and the paychecks that go along with them, deepening their poverty. This is a handicap faced by countless Heifer project participants who can find themselves incapacitated by malaria multiple times each year.

Most deaths from malaria claim children under the age of 5. That means that every single minute of the day, a child dies of malaria. Pregnant women also face heightened risk.These numbers will knock the breath out of you, but luckily they’re better than they used to be. Malaria mortality rates have fallen by more than 25 percent since 2000. And with continued use of mosquito nets and insecticides, the hope is that the disease will continue to loosen its grasp.

The theme for World Malaria Day 2013 is “Invest in the future. Defeat malaria.” The disease still kills 660,000 people each year, according to the World Health Organization. But not everyone agrees on the numbers, and in fact, the Seattle-based Institute for Health Metrics and Evaluation puts the death toll at 1.2 million per year. I know that number will be stuck in my head for a while.

Happily, we know that bed nets, insecticides and improved housing can slow or stop the spread of malaria. We also know how to treat it. It’s just a question of resources. If, after reading this, you’re having a hard time getting malaria off your mind, visit the WHO’s World Malaria Day 2013 website to learn more.

International Women’s Day: Be Part of the Solution

Editor’s note: Empowering women is at the core of Heifer International’s model for sustainable development. In honor of International Women’s Day on March 8, this week we are sharing stories of the women with whom Heifer works, who take the gifts of livestock and education to produce extraordinary results for themselves, their families and their communities.

International Women's Day - empowering women

Dang Hong Thuy, 47, and her daughter Nguyen Thi Yen Nhi, 17, hold a gosling near their home in Vietnam. Photo courtesy of Heifer International.

Gender equity is central to Heifer’s success in eliminating hunger and poverty while caring for the earth. A family can more easily lift itself out of poverty when men and women learn to share and respect their roles and responsibilities. That’s why Heifer directly confronts gender equity in its 12 Cornerstones for Just and Sustainable Development.

While women own less than one percent of the land in developing countries, they are responsible for producing 80 percent of the food. Heifer empowers women worldwide by investing in their families’ health, education, and nutrition.

International Women's Day - education of girls

Lidia Ingabire, age 8, of Rwanda, shows her mother Arodia Uwimbabazi, 32, what she’s done at school. Photo courtesy of Heifer International

Women are also more likely to pass on the gift of their education and success to their families. Heifer encourages girls to study math and science, and also supports female entrepreneurs. Training and workshops such as animal health, holistic community development, and fiber spinning ensure participants learn skills to build a solid foundation and become self-sufficient. Through Heifer’s work, women also collaborate to establish better communities and afford decent education for their children.

Heifer believes every woman has something to contribute to their families and communities, especially if they have been excluded or undervalued within the culture. The opinions and full participation from women leaders is a vehicle of change, which also fosters helpful interaction between neighbors.

Success stories like the Promotion and Protection of Women’s Rights and Socio-Economic Empowerment project in Cambodia, will continue to promote gender equality and women’s empowerment.

Around the world, Heifer is working to end hunger and poverty and care for the earth. A charitable gift to Heifer not only provides livestock and training, it gives hope and dignity to women as they improve their lives.

Be part of the solution with Heifer on International Women’s Day

Heifer’s CEO to Tour Haiti Ag Sites with President Clinton

Tomorrow (Friday) morning, Heifer President and CEO Pierre Ferrari will travel to Haiti to meet up with President Clinton and 19 other representatives of organizations and corporations investing in Haiti to tour exciting new projects in agriculture across the country.

Haitigoat

Photo by Geoff Oliver Bugbee

The Clinton Foundation states in its invitation that it has been working with the Government of Haiti and partners on the ground to help facilitate economic growth and job creation in a variety of priority sectors. The Haitian government has identified agriculture as key in these efforts as it holds strong potential for job creation, improved livelihoods, environmental recovery and food security.

“Revitalization of the agricultural sector is a critical component of the country’s long-term strategy for recovery,” the document says. “Development and the opportunities for growth and diversification are clear.”

The weekend trip is an opportunity to explore new opportunities to foster growth and investment and to also acknowledge efforts already in the works, such as Heifer International’s partnership with North Coast Development Corporation. The partners are launching a solar-powered drip irrigation project focusing on food production with the organization SELF, and will include one of Heifer’s goat breeding centers as part of the Clinton Global Initiative commitment REACH project to introduce better breeding stock, using sturdy Creole goats, into area communities. The project also includes an orchard of fruit and nut trees, sisal production and beekeeping and associated products.

The Clinton-led group will visit this project as part of the tour on Sunday, in United Nations helicopters.

Stay tuned for updates in the next week about the opportunities and relationships at work in this Clinton Foundation tour. Filmmaker Craig Renaud and World Ark writer Donna Stokes will be along for a few of the events and conversations to share details about this exciting opportunity for Heifer’s work in Haiti.

Cattle Breeding Project Provides Self-Reliance

Samvel and his daughter Seda. Photo by Aram Petrosyan, Heifer Armenia

Samvel and his daughter Seda at the construction site of the family’s new barn. Photo by Aram Petrosyan, courtesy of Heifer Armenia.

Samvel and his wife Narine live with their two children and Samvel’s mother in Shikahogh village, Armenia. Before becoming participants of Heifer Armenia’s Kapan Cattle Breeding Project, the family survived by selling the cheese Narine prepared from their five goats. After Heifer provided Samvel with a pregnant heifer, he rebuilt the family’s old barn to provide better conditions for the animals. 

Samvel and Narine said the pregnant heifer brought the family out of extreme poverty, and they are thankful for the fresh source of curds, butter, cheese and matsoun (Armenian yogurt). The couple intends to develop a small family farm after Passing on the Gift® of their heifer’s first calf. Their new self-reliance has brought hope to their family and their neighbors.

Let’s Talk… Coffee Rust

As I have mentioned before, coffee has long been a part of my life– as a Guatemalan, as an agronomist, as a coffee drinker and now, as a member of an organization that is working with small-holder coffee farmers in Central and South America.

One of the most persistent problems that has plagued coffee plants and coffee farmers throughout this period of my life (and long before that, too) is la roya de cafe or coffee rust (Hemileia vastatrix). Coffee rust is a rapidly spreading fungus that infects the foliage of a coffee tree. Spores are spread by wind or rain and germinate after a day or two of continuous rain. Coffee originally comes from eastern Africa, and this is also where the coffee rust co-evolved with the plant.

Since the beginning, coffee rust has followed the coffee plant aggressively. Eventually, it found its way to Ceylon (now Sri Lanka), which was the world’s hot spot for growing coffee in the 1800s. By 1869, coffee rust had destroyed the coffee industry in Ceylon. Subsequently, coffee prices went up. And this is when Latin America came to prominence in the coffee trade. The next year, several Latin American countries, including Guatemala, invested heavily in coffee, betting that it would become a major export commodity to the extent that some countries provided free land for those who wanted to grow coffee.

Feliciana, 26, holds coffee near her home in the village of Tuiboch in Huehuetenango, Guatemala. Photo by Russell Powell, courtesy of Heifer International.

Feliciana Martin, 26, holds coffee near her home in the village of Tuiboch in Huehuetenango, Guatemala. Photo by Russell Powell, courtesy of Heifer International.

They were right; coffee did become a major export commodity. And for a century, Latin America produced coffee without a trace of the coffee rust fungus. But in 1970, the fungus finally landed in the area, via Brazil. The rest of the Latin American countries fought tooth and nail to contain the coffee rust and stop its spread, but the effort was nearly impossible. One little pustule of coffee rust on a leaf can create 150,000 spores. By the time I began my studies as an agronomist in 1977, those spores had spread to Guatemala and the rest of Latin America.

Back then, the world planned on eradicating coffee rust just like smallpox had been eradicated. But a plant fungus is not the same as a human disease, so coffee rust can’t be fought like smallpox. Chemical fungicides were and are often used to fight rust, but this is just a short-term fix; it’s not sustainable. Additionally, fungicides can lead to chemical intoxication in coffee farmers.

A long-term solution is to coexist with the fungus using natural techniques. For instance, coffee farmers can manage the amount of shade their coffee plants receive or use organic fertilizers to enhance the nutrition the plants get from the soil to mitigate the effects of coffee rust. One of the great things about these solutions is that they are knowledge based instead of money based. That is to say, farmers only need knowledge to turn local, available resources into solutions. Small-holder farmers are empowered to solve their problems, and the solutions aren’t dependent on the amount of money available.

These local, long-term, knowledge-based solutions are what Heifer promotes and implements in our projects. Unfortunately, these solutions are needed now even more than usual. Coffee rust has been particularly devastating to Central America this season due to unusually high rainfall that is often attributed to climate change.

In Honduras, Guatemala and Nicaragua, the three countries where Heifer works in Central America, 20-40 percent of all coffee plants are affected by la roya del cafe, and the coffee yields are decreasing by up to 40 percent. This obviously reduces household income, and it forces some farmers and their families to eat less food and less nutritious food while sometimes borrowing money to do so.

Marina Concepcion Hernandez, 37, holds Katherine Michelle Mejia Aguilar, 2, as the two inspect coffee plants in the village of Arenales in Honduras.

Marina Concepcion Hernandez, 37, holds Katherine Michelle Mejia Aguilar, 2, as the two inspect coffee plants in the village of Arenales in Honduras. Photo by Russell Powell, courtesy of Heifer International.

So what can be done in such a dire situation? Heifer is already working to help coffee farmers in Central America become more resilient. With the support of Green Mountain Coffee Roasters, Heifer International is diversifying the income and nutrition of about 3,000 coffee farming families through animal resources, other crops and training. The idea is that farmers won’t have to rely solely on coffee to support their families, so that when coffee rust becomes a serious problem or when los meses flacos (the thin months) arrive, income can still be generated, and food can still be put on the table. In the near future, Heifer plans to become more involved in improving the technical aspects of coffee production (like soil improvement and shade management techniques) in addition to the diversification processes in place.

Growing coffee is a long-term investment for farmers, and hardships like an increase in coffee rust can threaten that investment and all the work that goes into it. At Heifer, we are investing in small-holder farmers so that they can continue to move into self-reliance and beyond.

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Hablemos sobre… la Roya del Café

Como mencioné antes, el café ha sido parte de mi vida desde hace tiempo – como Guatemalteco, como agrónomo, como bebedor de café y ahora, como miembro de una organización que trabaja con pequeños agricultores de café en América Central y del Sur.

Uno de los problemas más constantes que ha molestado las plantas de café y a los agricultores de café durante este periodo de mi vida (y mucho antes también) es la roya de café (Hemileia vastatrix). La roya del café es un hongo de fácil propagación que infecta el follaje de la planta del café. Las esporas se esparcen mediante el viento o la lluvia y germinan después de uno o dos días de lluvia continua. El café proviene originalmente del este de África, y es donde también la roya del café se ha co-desarrollado con la planta.

Desde el principio la roya del café ha perseguido agresivamente a las plantas de café. Al final, encontró su camino a Ceylon (ahora Sri Lanka), que era la zona caliente del cultivo del café en los años 80. En 1869 la roya del café había destruido la industria del café en Ceylon. Subsecuentemente, los precios del café subieron. Y es en este momento cuando América Latina se volvió prominente en el comercio del café. Al año siguiente, varios países latinoamericanos, incluyendo Guatemala, invirtieron mucho en café, apostando que se convertiría en un gran producto de exportación, hasta el punto que algunos países proporcionaron tierras libres para aquellos que quisiesen cultivar café.

Tenían razón; el café se convirtió en un gran producto de exportación. Y durante un siglo, América Latina produjo café sin rastro de la roya del café. Pero en 1970 el hongo finalmente aterrizó en el área, vía Brasil. El resto de los países de América Latina lucharon con uñas y dientes para contener la roya del café y detener su propagación, pero fue casi imposible. Una pequeña pústula de roya del café en una hoja puede crear 150,000 esporas. Cuando comencé mis estudios como agrónomo en 1977, estas esporas se habían esparcido a Guatemala y al resto de América Latina.

En aquella época, el mundo planeó erradicar la roya del café como se había erradicado la viruela. Pero un hongo en las plantas no es lo mismo que una enfermedad humana, por lo que la roya del café no puede ser combatida como la viruela. Los fungicidas químicos eran y son a menudo empleados para combatir la roya, pero esto es solo una solución a corto plazo; no es sostenible. Además, los fungicidas pueden generar intoxicación química para los agricultores de café.

Una solución a largo plazo es coexistir con el hongo usando técnicas naturales. Por lo tanto, los agricultores de café pueden controlar la cantidad de sombra que sus plantas reciben usando fertilizantes orgánicos para aumentar la nutrición que las plantas reciben de la tierra, para mitigar los efectos de la roya del café. Un aspecto fabuloso de estas soluciones es que están basadas en el conocimiento, en vez de estar basadas en el dinero. Es decir, los agricultores solo necesitan conocimiento para convertir recursos locales y disponibles en soluciones. Se empodera a los pequeños agricultores para resolver sus problemas, y las soluciones no dependen de la cantidad de dinero disponible. Estas soluciones locales a largo plazo y basadas en conocimiento es lo que Heifer promueve e implementa en nuestros proyectos. Desafortunadamente, estas soluciones se necesitan ahora, incluso más de lo normal. La roya del café ha sido particularmente devastadora para América Central, un 20 al 40 por ciento de todas las plantas de café están afectadas por ésta, y las cosechas de café está disminuyendo hasta un 40 por ciento. Esto obviamente reduce el ingreso del hogar y fuerza a algunos agricultores y a sus familias a comer menos y menos alimentos nutritivos, incluso a veces tomando prestado dinero para poder hacerlo.

Entonces, ¿qué puede hacerse en está terrible situación? Heifer ya está trabajando para ayudar a que los agricultores de café en América Central se vuelvan más resistentes. Con el apoyo de Green Mountain Coffee Roasters, Heifer International está diversificando el ingreso y nutrición de alrededor de 3,000 familias agricultoras de café, mediante recursos animales, otro tipo de cosechas y capacitaciones. La idea es que los agricultores no tengan que depender exclusivamente del café para mantener a sus familias, para que cuando la roya del café se vuelva un problema serio o cuando los “meses flacos” lleguen, se pueda todavía generar ingresos y los alimentos lleguen a la mesa. En un futuro cercano, Heifer planea involucrarse más en el mejoramiento de los aspectos técnicos de la producción del café (como el mejoramiento de la tierra y técnicas de manejo de sombra) además de los procesos de diversificación ya en curso.

Cultivar café es una inversión a largo plazo para los agricultores, y las dificultades como un incremento de la roya del café puede amenazar esa inversión y todo el trabajo que conlleva. En Heifer estamos invirtiendo en pequeños agricultores para que puedan seguir avanzando hacia la auto-suficiencia y más allá.

Your New Issue of World Ark is on the Way!

WA-035_2013 February WA CoverHeifer’s East Africa Dairy Development project is changing the lives of 1 million people previously living in poverty. You’ve heard us talk about the importance of scaling up Heifer’s work to help more people in need, but how do we go about it?

In the February 2013 issue of World Ark, arriving in mailboxes this week, you’ll read about how we’re working with the Bill & Melinda Gates Foundation, partners and private providers including village banks, to connect small dairy farmers with each other—and with their local economies—to lift up entire communities.

You’ll also hear directly from young girls in India, who with Heifer’s help are beginning to realize their own strength and potential through education and training. Also learn what challenges India’s elderly are facing as young families migrate to cities for better jobs.

Bonus features include everything from tips on how to patiently teach compassion to children to a deep dive into the world of aquaculture, or fish farming, throughout the world.

You can also read the World Ark features online here, with extra stories and videos. Let us know what you think; we look forward to hearing from you!

Heifer Haiti Trains Animal Workers

Yesterday morning, Heifer Haiti began a second round of training for 23 new Community Animal Health Workers (CAHWs, commonly called vet agents in Haiti) for the northern and Central Plateau regions. A total of 60 CAHWs will be trained by the end of June 2013 for Heifer’s Rural Entrepreneurs for Agricultural Cooperation in Haiti (REACH) program.

Heifer Haiti

Training candidates pose for a group photo. Photo courtesy of Heifer International.

These 23 candidates will receive three weeks of intensive training in animal care and will return home to practice for a period of two-to-three months. Later they will return for the final phase of the training, which will last another two-to-three weeks. Upon successful completion of the training, they will receive an official certificate from the government of Haiti, through the Ministry of Agriculture, which will authorize them to work as vet agents anywhere in the country.

The remaining candidates will be trained in April and May of this year.

Read recent blog posts about Heifer’s REACH program here, and visitwww.heifer.org/reachout to give directly to this groundbreaking program.

Direct Sales and the Future of Local Food

Editor’s note: The following is a guest post from an outgoing Heifer International intern, Lesley Waterson. If you are interested in becoming an intern with Heifer International, please contact interns@heifer.org.

Friday was the conclusion of my internship with Heifer International. Since April 2012, I have been working closely with Heifer’s USA Country Program. I received assignments on a wide range of topics, which included internal management of Heifer USA’s documentation, investigation of state legislation to support local food, and research on direct sales avenues for local farmers. Seeing the newly renamed USA Seeds of Change Enterprise (SOC) evolve throughout the course of my time at Heifer has provided valuable perspective, and I am truly grateful to have worked with a team of passionate and creative individuals.

Local Food

Lesley, right, and Heifer International staff member Senchel Matthews on a site visit in Hughes, Arkansas. Photo courtesy of Heifer International.

The shift in direction that SOC is taking will no doubt offer Heifer a plethora of new opportunities. With a strong entrepreneurial spirit, SOC will eventually lead to building relationships with food sector businesses and has the potential to play a larger role in how Americans get their food. But where does this process begin?

Poco a poco se anda lejos. English translation: “Little by little, one goes far.”

This is one of my favorite Spanish proverbs. To me, it means that success comes slowly and with deliberate steps. If we want to build a successful social enterprise for Heifer’s domestic farmers, we need to start small, create a strong cooperative model, and move toward expanding the market from there. One of the ways to start small is to establish a handful of direct markets. Direct markets (i.e. farmers’ markets, community supported agriculture [CSAs], online local buying programs) offer small- and mid-scale farmers a consistent and viable income. Products sold directly to consumers give farmers a higher profit margin than if they were to sell to a retail or wholesale supplier. (See http://newfarm.rodaleinstitute.org/depts/midatlantic/FactSheets/direct_mrkt.shtml for more information). Direct markets also side-step tedious bureaucratic processes and establish more wholesome relationships with the farmers’ clientele. Hopefully these relationships will help farmers to feel a strong sense of pride in both their products and what they are doing for the community at large.

In the research I completed on direct sales avenues, it seems that there is a growing trend of incorporating workplaces as a place for farmers to connect with new potential consumers. What’s more, workplaces offer a beautiful chance to incorporate health insurance benefits to employees. Many companies with workplace CSAs or food share programs have provided payroll deduction options and even discounts on health insurance premiums for employees who participate. These options make participating in direct local food programs all the more attractive.

Here are the perks in a nutshell:

  • Farmers gain access to a consistent market
  • Employees (i.e. clientele) get affordable access to higher quality produce and farm products
  • Partnering businesses get bragging rights on innovative employee benefits and wellness programs
  • Health insurance companies have healthier customers (and fewer expenses) due to increased consumption of nutrient-rich farm products

Because these workplace CSAs and food share programs are still gaining ground, the hardest players to convince about the employee health benefits are the health insurance companies. But even this obstacle is slowly being overcome. Today there are a few examples in which health insurance companies are following suit in promoting local food. For instance, Fairshare CSA Coalition—based out of Madison County, Wisconsin—has created a rebate program ($100 for individuals and $200 for families) to support employees who want to buy local food. The rebate program is managed by four insurance companies—not the businesses where employees work. Since the program’s inception in 2005, rebates were claimed for 75% of all coalition CSA shares…a whopping 28,000 rebates in total. Check out http://www.csacoalition.org/ for more information.

With the changing climate of the healthcare industry and high obesity rates in the U.S., preventative health care measures will begin to play a larger role in our lives. This makes for an ideal time to involve local food and farmers.

Let me not simplify the difficulty in developing direct markets. Implementing such a program will require a lot of time, patience and energy. It will demand a detailed and flexible planning period. However, countless articles and trends point to a growing demand for local food. The more we—as consumers—vote with our dollar in supporting locally sourced food, the bigger the message that sends to our government’s leaders to modify how subsidies are divvied up among farmers. The pendulum of where our food comes from is slowly swinging away from the globally sourced commodity crops and is shifting towards a more centralized food system. I look forward to seeing where the local food scene goes next!

Local Food

Photo courtesy of Heifer International.

It is with bittersweet feelings that I conclude my internship with Heifer. It will be sad to leave all of the lovely employees and friends I’ve made who work at Headquarters, but the time that I’ve spent here has been overall an excellent experience. I look forward (and with great anticipation) to seeing how Heifer progresses—especially with such a colorful program like the Seeds of Change Enterprise.

We thank Lesley for her time here and wish her all the best in her future endeavors. If you are interested in becoming an intern with Heifer International, please contact interns@heifer.org.

Heifer Haiti: Rebuilding After Hurricane Sandy

A project participant transports his banana rhizome from the distribution site to his farm. Photo courtesy of Heifer Haiti.

A project participant transports his banana rhizome from the distribution site to his farm. Photo courtesy of Heifer Haiti.

After Hurricane Sandy ravaged Haiti, Heifer Haiti began recording its losses to apply for assistance to aid victims in the southern region. Heifer International immediately approved funding for alimentary (nutritional) kits and seeds for project families.

As of January 31, Heifer Haiti reached its goal to provide 410 families with alimentary kits. The project also distributed to participants about 3,400 pounds of black bean seeds and 850 dozen banana rhizomes. The project will continue with seed distribution and also hopes to distribute corn, pigeon bean, peanut, pimento and sweet potato seeds.

Overall, Heifer Haiti plans to assist 1,196 families affected by Hurricane Sandy; as of January 6, the project has reached 855.

Armenian Girl Makes It Her Business To Be Extraordinary

BUUGBEE-Dalarik-Armenia-1-blogStory by Katya Cengel; photos by Geoff Oliver Bugbee. Katya and Geoff are visiting Heifer projects in Romania and Armenia this week for Heifer’s World Ark magazine.

DALARIK, Armenia—Varduhi Torosyan rattles off the details of her business venture with such enthusiasm that she barely pauses for punctuation, or breath. She recounts the 40,000 dram ($100) loan she received from Heifer Armenia in December 2011, and how she used it to buy materials with which to make Christmas ornaments. She followed the ornaments with floral arrangements made from plastic flowers, before moving on to handcrafted wool toys, and, more recently, beaded jewelry.

“Even if I have only a sheet of paper in my hand, I would try to do something extraordinary all the time,” she says.

BUUGBEE-Dalarik-Armenia-2-blogShe is 12 years old and not short on confidence, business savvy or ideas. The eldest child of an unemployed construction worker, Varduhi is one of 10 youth in Dalarik who received funding through Heifer Armenia and its local partner organization, Development Principles, to launch a business. The initiative is part of the larger Heifer project YANOA, which develops youth clubs modeled on the 4-H principle in Armenian communities where Heifer is already active. 

The extracurricular clubs offer six different focuses, including business. It was in the business class that Varduhi learned about supply and demand. Her proposal for a handicraft business was funded with the stipulation that she pass on the gift to another student by May 2013. She is now ready to pay back the loan and re-invest her 35,000 dram ($86) profit in her business. 

Aside from a little help from her father, Alexan Torosyan, she did it all on her own, she insists. Her father took her to the market to research the price of ornaments, which she discovered was about 350 dram, or around 86 cents. In order to remain competitive she priced her ornaments at 300 dram, or 74 cents. She sold them to her neighbors in this small agriculture community 90 kilometers outside the capital of Yerevan. Before the holidays were over she had sold out—clearing 200 ornaments with not even one left for herself. 

The money she made on the ornaments was enough to return her loan and still have some left, but she decided to delay repayment in order to reinvest the whole sum in her business. This time she focused on wool toys, a craft she learned from a cousin who picked up the skill during a trip to Poland. A neighbor taught her how to make beaded jewelry. She finds inspiration everywhere, studying styles on television and the street, but insists that her creations are original, crafted with her own unique touch. Competitors and copycats don’t worry her.

“If I see people copying one I will create a new idea to win the competition,” she says.

As for her future, Varduhi wants to be a historian, or possibly a tour guide, but is leaving her options open. She is young, she says, and her dreams may change. Right now her dream is to save 200,000 dram, or about $500, for a computer so she can take her ideas further. Her mother, Christine Mkrtchyan, has no doubt that Varduhi will reach her goals.

“I’m confident that she will succeed because she has a lot of determination and drive,” says Mkrtchyan. “And when a person has drive, plus knowledge and skills, they can succeed.”

Susan Sarandon Writes About the Thin Months

The Thin Months

Photo by Russell Powell, courtesy of Heifer International.

Longtime Heifer International supporter Susan Sarandon wrote a piece for the Wall Street Journal this past Sunday. Having narrated the 2011 documentary “After the Harvest: Fighting Hunger in the Coffeelands” (watch clip on our YouTube channel), Sarandon remains interested in the wellbeing of coffee farmers and the connection between Heifer and fair-trade coffee vendor, Green Mountain Coffee Roasters. Read the full text of Sarandon’s article here.

Watch a slideshow of photos from our project in Chiapas, Mexico, in partnership with Green Mountain Coffee Roasters

Read previous posts on the Thin Months.

Do you have a favorite fair-trade certified coffee? Share it with us in the comments section below.