Heifer CEO in Nepal: First Steps into Sustainability

On his first day in Nepal, Heifer International President and CEO Pierre Ferrari found himself among a group of withdrawn yet excited women in an unused classroom in the village of Kabilash in Chitwan district, a jostling 45-minute drive uphill on a dirt track that was patched up from recent landslides especially for his visit. The ethnic tribal women spoke of the challenges of and their aspirations for Heifer’s signature project, of which they were going to be a part. This was a first for Ferrari. Having traveled through Nepal in February 2011 and having heard about the country’s achievements in implementing transformational projects ever since he joined Heifer, Ferrari was more accustomed to strong women displaying confidence. “It validated the time and money we put into trainings to build the social capital to strengthen and transform women,” said Ferrari.

The women in Kabilash are part of a groundbreaking effort in Nepal that will scale up Heifer’s work to end poverty and hunger by increasing goat and milk production by helping women farmers increase production and enabling them to take part in the value chain through cooperatives formed and led by women. The overarching goal of the project, reducing importation of live goats and milk, will increase income for smallholder farmers through increased production and participation in the value chain, which will ensure that they get a fair share of the profits.

Heifer’s plan in this beautiful but resource-poor community is to establish sustainable partnerships with the local government, which is a co-funder of the project. “Our five-year plan consists of improving livestock and agriculture to help the people of this village escape poverty,” said Village Development Committee Secretary Pradhumna Khadka. “So when Heifer came to me with an opportunity to partner, I accepted it without any reservations.”

This is a partnership that works for all. Because after Heifer completes its work in Kabilash, it can be assured that the impacts will be exponential. “By this time, Heifer will have strengthened the farmers, the cooperative they form, and the agents of development, the government organizations, who are there to stay,” said Parbati Rawal, executive director of SRAM, a Heifer local partner NGO that will implement the project in Kabilash.

Heifer Nepal is geared up to implement similar projects in 28 districts of Nepal in the next five—an ambitious plan that has already been able to seek support in forms of resource leverage and collaborative partnerships from the national and local government and other development agencies.

Poverty in the U.S.: The Stories You Don’t Hear

The home page for Bus 52 where you can keep track of where the bus is going and view the videos of where they've been.

It’s easy to become mired in hunger and poverty statistics. As people the world over struggle with economic stagnation, and more and more people slip below the poverty line, it’s not often that stories of hope and happiness make the airwaves. So I was particularly struck by a story I saw on The Huffington Post last week which highlighted the work of Bus 52. 

Bus 52 is a documentary film project led by five young people who are traveling the United States on a converted school bus. Their aim is to tell the stories of people and/or organizations who are having a positive impact in their communities. While they don’t focus solely on what’s being done to combat hunger here at home, the article in the Huffington Post focused on that subject in particular. And I have to say, it was nice to hear some positives for a change.

Take the Generous Garden Project in South Carolina, for example. Local Bo Cable started an organic garden for the folks of Greenville after he saw a need in the area and after noticing that food banks had a dearth of fresh vegetables. “We just give it away,” Cable says in the Bus 52 video. “No questions asked.”

There are a number of other projects highlighted like the free cafe for the needy run by student volunteers at The University of Kansas, or the urban farming project run by Nat Turner in the Lower Ninth Ward of New Orleans. All admirable, and all reminiscent of how Heifer is working to help achieve food security and grow agricultural jobs through our Seeds of Change initiative.

So take a minute to remind yourself that there’s a need right here at home, and another to be inspired by all the things that are being done in communities just like yours.

Is there a happy story in your community that maybe we don’t know about? Tell us!

Heifer Haiti Distributes Food to Hurricane Sandy Victims

Last Friday we posted about emergency efforts that were underway to help the people of Haiti affected by Hurricane Sandy.

Yesterday, Heifer Haiti’s Country Director, Hervil Cherubin, let us know that the food distribution was a success. More than 400 food packages were given out to families who needed help in the wake of the storm. Cherubin said Heifer Haiti also helped provide food to Haitians who are physically challenged.

The distribution took place in Solon (a community in Saint Louis du Sud) where Heifer Haiti has a rabbit project and various communities in Les Cayes where the office is located.

It was the first of Heifer Haiti’s planned efforts to provide emergency aid. While Heifer does not specialize in short-term relief but rather in long-term sustainable solutions, our Heifer Haiti colleagues and participants need your continued help. Please consider donating to our Disaster Rehabilitation Fund so we can provide the best assistance possible and help equip families with the means to help deal with future disasters.

Container Gardens From Malawi

Kasungu Sustainable Agriculture & Natural Resource Management PrHere’s a clever idea from the industrious women of Gideon village in Malawi, who grow heaps of healthy greens right beside their front doors.

Grace Banda, a 28-year-old mother of four, keeps a line of burlap sack gardens planted with cabbage in front of her house. It saves her from trekking to her garden when she needs something green for cooking, and it could save you a trip to the grocery store.

To make your own container gardens using Banda’s method, you’ll need a large burlap sack, gravel, a tin can with both ends cut out, potting soil and goat berries. If you’re plum out of goat manure, compost works fine, too.

Kasungu Sustainable Agriculture & Natural Resource Management PrStep 1: Put the can in the bottom of the sack and fill it with gravel. Pour equal parts soil and compost around it, up to the top of the can.

Step 2: Slide the can up to the surface of the dirt, refill it with rocks and fill the area around the can with the soil and compost mix.

Kasungu Sustainable Agriculture & Natural Resource Management Pr

Step 3: Repeat step 2 until the sack is full.

Step 4: Cut staggered openings about 6 inches long along the sides, and plant seeds in the holes.

Kasungu Sustainable Agriculture & Natural Resource Management PrThe cylinder of gravel inside the sack helps distribute and drain the water, ensuring that none of the plantings get too wet or too dry.

If you try your hand at sack gardening yourself, please send us a photo. Thanks!

Photos by Russell Powell

Happy International Day of Families

Teghenik, Armenia — Heifer beneficiary Tsovinar Davtyan prepares cheese, the sale of which supports her children and grandchildren. Photo by Geoff Oliver Bugbee

Teghenik, Armenia — Heifer beneficiary Tsovinar Davtyan prepares cheese, the sale of which supports her children and grandchildren. Photo by Geoff Oliver Bugbee

“Families hold societies together, and intergenerational relationships extend this legacy over time. This year’s International Day of Families is an occasion to celebrate connections among all members of the constellation that makes up a family. It is also an opportunity to reflect on how they are affected by social and economic trends – and what we can do to strengthen families in response.”

U.N. Secretary-General Ban Ki-moon’s message for 2013

 

When Heifer International measures the impact of its projects and programs, it doesn’t just count individuals. Gender and Family Focus is one of Heifer’s Cornerstones for Just and Sustainable Development, and the family unit is central to our work. In fact, we count on strong family bonds and the cooperation that comes with them. Family members are invested in each others’ success, even when they know the fruits of that success won’t be reaped until they’re gone.

“I have seen whatever I would like to see in my life, I don’t need anything more for me. Everything is for my grandchildren,” explained Tsovinar Davtyan, 67, a grandmother of four in the Armenian village of Tekhenik. She cares for her family’s cows because she knows the benefits will last for generations.

May 15 is the United Nations International Day of Families, and this year’s focus is on fostering inter-generational solidarity. That’s a challenge for families in the Philippines, Bolivia and other places where job opportunities are few so young people set off to find opportunities elsewhere. This is where Heifer steps in, helping to build agricultural opportunities locally to keep families intact.

Click here to support a family in need through Heifer International.

Heifer’s CEO to Tour Haiti Ag Sites with President Clinton

Tomorrow (Friday) morning, Heifer President and CEO Pierre Ferrari will travel to Haiti to meet up with President Clinton and 19 other representatives of organizations and corporations investing in Haiti to tour exciting new projects in agriculture across the country.

Haitigoat

Photo by Geoff Oliver Bugbee

The Clinton Foundation states in its invitation that it has been working with the Government of Haiti and partners on the ground to help facilitate economic growth and job creation in a variety of priority sectors. The Haitian government has identified agriculture as key in these efforts as it holds strong potential for job creation, improved livelihoods, environmental recovery and food security.

“Revitalization of the agricultural sector is a critical component of the country’s long-term strategy for recovery,” the document says. “Development and the opportunities for growth and diversification are clear.”

The weekend trip is an opportunity to explore new opportunities to foster growth and investment and to also acknowledge efforts already in the works, such as Heifer International’s partnership with North Coast Development Corporation. The partners are launching a solar-powered drip irrigation project focusing on food production with the organization SELF, and will include one of Heifer’s goat breeding centers as part of the Clinton Global Initiative commitment REACH project to introduce better breeding stock, using sturdy Creole goats, into area communities. The project also includes an orchard of fruit and nut trees, sisal production and beekeeping and associated products.

The Clinton-led group will visit this project as part of the tour on Sunday, in United Nations helicopters.

Stay tuned for updates in the next week about the opportunities and relationships at work in this Clinton Foundation tour. Filmmaker Craig Renaud and World Ark writer Donna Stokes will be along for a few of the events and conversations to share details about this exciting opportunity for Heifer’s work in Haiti.

Double Your Impact In Guatemala

Double your impact on hunger now! Thanks to a generous benefactor and international partners, your donation to Heifer International will be matched dollar-for-dollar during March to support food security, better nutrition and women’s empowerment in Guatemala.

Double your impact for people like Virginia Jimenez Mateo, who knows firsthand how women living in rural areas can become isolated and marginalized. She lives in the remote village of Laguna Verde, Guatemala, with her husband Mauricio and their seven sons.

Virginia Jimenez Mateo, Guatemala

Photo by Russell Powell, courtesy of Heifer International

Before joining a Heifer project in 2007, Virginia seldom left her house since women do most of the farm labor and household chores. She rarely had the opportunity to get to know other women in her community apart from church activities. “The only time I left my house was to go to church and back,” she said.

Virginia primarily prepared beans, steamed broccoli or carrots for meals. They had to buy eggs from their neighbors and could only afford meat twice a month. She recalls that 14-year-old Mario had stomach problems.

Since joining the project, she has received training along with 10 chickens in 2007 and a goat in 2011. She especially likes Passing on the Gift®. “It would be hard for me to save enough money to repay a goat, but when mine (kid born on February 14, 2012) is big enough I can pass it on,” she said, having already passed on the gift of chickens in 2008.

Heifer’s training improved life in the community. Training provided opportunities for the local women to get to know each other. “No one can take away the knowledge we received,” she said. Thanks to the gender training, the men have started participating. With more help around the house, Virginia’s family started to thrive.

Edwin Gonzalez Jimenez, Guatemala

“Part of the training was teaching my children than they can do anything a woman can do,” Virginia said.
Photo by Russell Powell, courtesy of Heifer International

The biggest benefit for her family, Virginia said, was their improved diet and nutrition. They raise their own chickens, so they no longer have to buy eggs and can now afford to buy meat once a week. “Now we have more variety,” she said. She noticed that they aren’t as sick as before. She credits drinking goat’s milk for her improved health and less aches in her joints.

Better nutrition means her sons have more energy to focus on their school work. Miguel, age 19, and Carlos, age 16, received scholarships to attend a Catholic school. “The knowledge and ethics they are receiving are important,” she said.

This kind of impact happens every day in Heifer projects. Stretch your dollar this month and double your impact to help provide the training and livestock needed by families like Virginia’s to help put more food on the table.

To maximize this match, we need to raise at least $831,000 from generous supporters like you.

Click here to donate.

From the Field: Global Empowerment Launches Women’s Future

This weekly post shines a light on a handful of stories from Heifer.org’s “From the Field”From the Field section.

Editor’s note: Empowering women is at the core of Heifer International’s model for sustainable development. In honor of International Women’s Day on March 8, this week we are sharing stories of the women with whom Heifer works, who take the gifts of livestock and education to produce extraordinary results for themselves, their families and their communities.

Eka and Guri

Eka Surameli and her son Guri, pick tomatoes in their garden. Photo by Nino Tskhadadze

Eka Surameli, a 42-year-old mother of four children and two grandchildren, lost her home and livelihood during the Russian-Georgian war. The family left their garden and orchard unattended when soldiers forcefully emptied the Georgian border village. After the war ended in 2008, villagers returned to destroyed homes, burned fields and the continuing echo of gunfire.

Eka attended training on modern agricultural technologies through the Rural Development for Future Georgia (RDFG) organization and learned how to better maintain her garden and orchard. She worries her children will never forget the cruelty of war, but because of Heifer’s partnership with RDFG, she has hope for a peaceful future.

On February 22, 2013, Heifer Cambodia and its partner, Gender and Development for Cambodia, launched the three-year project Promotion and Protection of Women’s Rights and Socio-Economic Empowerment. The European Union awarded about $1,441,720 in funding to help the project promote gender equality and women’s participation in sustainable socioeconomic development in Cambodia. Keo Keang, country director of Heifer Cambodia, said the impact on women’s lives will increase their self-confidence and also make a positive change in the expectations and behavior of men, families and communities.

Trinh Thi Phuong Dung, Heifer Vietnam

Heifer Vietnam project participant Trinh Thi Phuong Dung stands next to her family’s sugarcane field. Photo by Maria Lynn Wrabel, courtesy of Heifer International.

 

As a child, Heifer Vietnam participant Trinh Thi Phuong Dung was only allowed to complete the fifth grade. Understanding the importance of education, Dung and her husband have worked hard to finance their son’s and two daughters’ college educations. The couple began raising catfish and sugarcane with a $100 revolving fund through Heifer Vietnam. Dung and her family also help support their community by hosting monthly meetings for project participants to share experiences, ask questions and offer advice.

Empower more women with Heifer on International Women’s Day.

Planning Your Garden With Care

Permaculture expert Eric Toensmeier wrote the book on how to layer plants in even the smallest gardens to encourage plant growth and soil balance while beginning to counter the effects of climate change and heal the Earth. He has actually written several books on the topic, with the latest, Paradise Lot: Two Plant Geeks, One-Tenth of an Acre, and the Making of an Edible Garden Oasis in the City, published in January.

iPad_ScreensLearn more about Eric’s techniques, and his link to Heifer International, in the latest digital issue of World Ark, available now on the App Store or on Google Play. Eric takes World Ark on a video tour of his lush, urban backyard in a special feature in the digital edition and also available here for those without a tablet on hand.

Toensmeier was also recently featured in The New York Times Home & Garden section, as they say, ”just in time for armchair gardening.” Check out our article and his book and begin planning your own inspired spring plantings. Our thanks to World Ark contributor Erik Hoffner for his insightful interview, photos and up-close-and-personal video coverage. We’d love to hear from you what similar techniques you already use in your garden. Respond here or email us at World Ark to share your experience with other gardeners.

Happy planting!

Let’s Talk… Coffee Rust

As I have mentioned before, coffee has long been a part of my life– as a Guatemalan, as an agronomist, as a coffee drinker and now, as a member of an organization that is working with small-holder coffee farmers in Central and South America.

One of the most persistent problems that has plagued coffee plants and coffee farmers throughout this period of my life (and long before that, too) is la roya de cafe or coffee rust (Hemileia vastatrix). Coffee rust is a rapidly spreading fungus that infects the foliage of a coffee tree. Spores are spread by wind or rain and germinate after a day or two of continuous rain. Coffee originally comes from eastern Africa, and this is also where the coffee rust co-evolved with the plant.

Since the beginning, coffee rust has followed the coffee plant aggressively. Eventually, it found its way to Ceylon (now Sri Lanka), which was the world’s hot spot for growing coffee in the 1800s. By 1869, coffee rust had destroyed the coffee industry in Ceylon. Subsequently, coffee prices went up. And this is when Latin America came to prominence in the coffee trade. The next year, several Latin American countries, including Guatemala, invested heavily in coffee, betting that it would become a major export commodity to the extent that some countries provided free land for those who wanted to grow coffee.

Feliciana, 26, holds coffee near her home in the village of Tuiboch in Huehuetenango, Guatemala. Photo by Russell Powell, courtesy of Heifer International.

Feliciana Martin, 26, holds coffee near her home in the village of Tuiboch in Huehuetenango, Guatemala. Photo by Russell Powell, courtesy of Heifer International.

They were right; coffee did become a major export commodity. And for a century, Latin America produced coffee without a trace of the coffee rust fungus. But in 1970, the fungus finally landed in the area, via Brazil. The rest of the Latin American countries fought tooth and nail to contain the coffee rust and stop its spread, but the effort was nearly impossible. One little pustule of coffee rust on a leaf can create 150,000 spores. By the time I began my studies as an agronomist in 1977, those spores had spread to Guatemala and the rest of Latin America.

Back then, the world planned on eradicating coffee rust just like smallpox had been eradicated. But a plant fungus is not the same as a human disease, so coffee rust can’t be fought like smallpox. Chemical fungicides were and are often used to fight rust, but this is just a short-term fix; it’s not sustainable. Additionally, fungicides can lead to chemical intoxication in coffee farmers.

A long-term solution is to coexist with the fungus using natural techniques. For instance, coffee farmers can manage the amount of shade their coffee plants receive or use organic fertilizers to enhance the nutrition the plants get from the soil to mitigate the effects of coffee rust. One of the great things about these solutions is that they are knowledge based instead of money based. That is to say, farmers only need knowledge to turn local, available resources into solutions. Small-holder farmers are empowered to solve their problems, and the solutions aren’t dependent on the amount of money available.

These local, long-term, knowledge-based solutions are what Heifer promotes and implements in our projects. Unfortunately, these solutions are needed now even more than usual. Coffee rust has been particularly devastating to Central America this season due to unusually high rainfall that is often attributed to climate change.

In Honduras, Guatemala and Nicaragua, the three countries where Heifer works in Central America, 20-40 percent of all coffee plants are affected by la roya del cafe, and the coffee yields are decreasing by up to 40 percent. This obviously reduces household income, and it forces some farmers and their families to eat less food and less nutritious food while sometimes borrowing money to do so.

Marina Concepcion Hernandez, 37, holds Katherine Michelle Mejia Aguilar, 2, as the two inspect coffee plants in the village of Arenales in Honduras.

Marina Concepcion Hernandez, 37, holds Katherine Michelle Mejia Aguilar, 2, as the two inspect coffee plants in the village of Arenales in Honduras. Photo by Russell Powell, courtesy of Heifer International.

So what can be done in such a dire situation? Heifer is already working to help coffee farmers in Central America become more resilient. With the support of Green Mountain Coffee Roasters, Heifer International is diversifying the income and nutrition of about 3,000 coffee farming families through animal resources, other crops and training. The idea is that farmers won’t have to rely solely on coffee to support their families, so that when coffee rust becomes a serious problem or when los meses flacos (the thin months) arrive, income can still be generated, and food can still be put on the table. In the near future, Heifer plans to become more involved in improving the technical aspects of coffee production (like soil improvement and shade management techniques) in addition to the diversification processes in place.

Growing coffee is a long-term investment for farmers, and hardships like an increase in coffee rust can threaten that investment and all the work that goes into it. At Heifer, we are investing in small-holder farmers so that they can continue to move into self-reliance and beyond.

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Hablemos sobre… la Roya del Café

Como mencioné antes, el café ha sido parte de mi vida desde hace tiempo – como Guatemalteco, como agrónomo, como bebedor de café y ahora, como miembro de una organización que trabaja con pequeños agricultores de café en América Central y del Sur.

Uno de los problemas más constantes que ha molestado las plantas de café y a los agricultores de café durante este periodo de mi vida (y mucho antes también) es la roya de café (Hemileia vastatrix). La roya del café es un hongo de fácil propagación que infecta el follaje de la planta del café. Las esporas se esparcen mediante el viento o la lluvia y germinan después de uno o dos días de lluvia continua. El café proviene originalmente del este de África, y es donde también la roya del café se ha co-desarrollado con la planta.

Desde el principio la roya del café ha perseguido agresivamente a las plantas de café. Al final, encontró su camino a Ceylon (ahora Sri Lanka), que era la zona caliente del cultivo del café en los años 80. En 1869 la roya del café había destruido la industria del café en Ceylon. Subsecuentemente, los precios del café subieron. Y es en este momento cuando América Latina se volvió prominente en el comercio del café. Al año siguiente, varios países latinoamericanos, incluyendo Guatemala, invirtieron mucho en café, apostando que se convertiría en un gran producto de exportación, hasta el punto que algunos países proporcionaron tierras libres para aquellos que quisiesen cultivar café.

Tenían razón; el café se convirtió en un gran producto de exportación. Y durante un siglo, América Latina produjo café sin rastro de la roya del café. Pero en 1970 el hongo finalmente aterrizó en el área, vía Brasil. El resto de los países de América Latina lucharon con uñas y dientes para contener la roya del café y detener su propagación, pero fue casi imposible. Una pequeña pústula de roya del café en una hoja puede crear 150,000 esporas. Cuando comencé mis estudios como agrónomo en 1977, estas esporas se habían esparcido a Guatemala y al resto de América Latina.

En aquella época, el mundo planeó erradicar la roya del café como se había erradicado la viruela. Pero un hongo en las plantas no es lo mismo que una enfermedad humana, por lo que la roya del café no puede ser combatida como la viruela. Los fungicidas químicos eran y son a menudo empleados para combatir la roya, pero esto es solo una solución a corto plazo; no es sostenible. Además, los fungicidas pueden generar intoxicación química para los agricultores de café.

Una solución a largo plazo es coexistir con el hongo usando técnicas naturales. Por lo tanto, los agricultores de café pueden controlar la cantidad de sombra que sus plantas reciben usando fertilizantes orgánicos para aumentar la nutrición que las plantas reciben de la tierra, para mitigar los efectos de la roya del café. Un aspecto fabuloso de estas soluciones es que están basadas en el conocimiento, en vez de estar basadas en el dinero. Es decir, los agricultores solo necesitan conocimiento para convertir recursos locales y disponibles en soluciones. Se empodera a los pequeños agricultores para resolver sus problemas, y las soluciones no dependen de la cantidad de dinero disponible. Estas soluciones locales a largo plazo y basadas en conocimiento es lo que Heifer promueve e implementa en nuestros proyectos. Desafortunadamente, estas soluciones se necesitan ahora, incluso más de lo normal. La roya del café ha sido particularmente devastadora para América Central, un 20 al 40 por ciento de todas las plantas de café están afectadas por ésta, y las cosechas de café está disminuyendo hasta un 40 por ciento. Esto obviamente reduce el ingreso del hogar y fuerza a algunos agricultores y a sus familias a comer menos y menos alimentos nutritivos, incluso a veces tomando prestado dinero para poder hacerlo.

Entonces, ¿qué puede hacerse en está terrible situación? Heifer ya está trabajando para ayudar a que los agricultores de café en América Central se vuelvan más resistentes. Con el apoyo de Green Mountain Coffee Roasters, Heifer International está diversificando el ingreso y nutrición de alrededor de 3,000 familias agricultoras de café, mediante recursos animales, otro tipo de cosechas y capacitaciones. La idea es que los agricultores no tengan que depender exclusivamente del café para mantener a sus familias, para que cuando la roya del café se vuelva un problema serio o cuando los “meses flacos” lleguen, se pueda todavía generar ingresos y los alimentos lleguen a la mesa. En un futuro cercano, Heifer planea involucrarse más en el mejoramiento de los aspectos técnicos de la producción del café (como el mejoramiento de la tierra y técnicas de manejo de sombra) además de los procesos de diversificación ya en curso.

Cultivar café es una inversión a largo plazo para los agricultores, y las dificultades como un incremento de la roya del café puede amenazar esa inversión y todo el trabajo que conlleva. En Heifer estamos invirtiendo en pequeños agricultores para que puedan seguir avanzando hacia la auto-suficiencia y más allá.

From the Field: Making Modest Dreams Come True

This weekly post shines a light on a handful of stories from Heifer.org’s “From the Field”From the Field section.

Heifer International is in the business of ending hunger and poverty and caring for the Earth. The dreams that come true for so many families as a result of this work are a pleasant and quite natural byproduct. The dreams of our project participants, considered modest by many, include things like running water, sending children to school, having decent shelter and enough to eat. Opportunities provided by Heifer combine with determination of families around the world to make modest dreams come true every day.

Jennifer Moyo with her chickens in Zimbabwe

Jennifer Moyo with her chickens in Zimbabwe

Jennifer Moyo raises chickens in the Makhulela ward of Zimbabwe, a business she got into when she joined Heifer’s Hope for the San People project. She works hard to improve her livestock’s housing and helps her neighbors with their livestock, thanks to her training as a Community Animal Health Worker. The money Jennifer earns with her small farm allows her to buy basic necessities for her family and send her children to school.

For farmers in China’s mountainous Mingle village, running water is a challenge. The local government attempted to assist with a large irrigation project, but all improvements were ruined when a landslide collapsed the diversion canal a year after construction. Fortunately the China Merchants Charitable Foundation, a Heifer partner, stepped in and replaced the canal with a steel pipe. Now, the lofty village enjoys proper irrigation, giving the farmers water, a luxury many take for granted.

Hasmik Papyan’s family has been living in a small wagon-house since an earthquake devastated their Armenian community of Stepanavan in 1988. When Hasmik received Olya, a pregnant cow from Heifer Armenia, the future started looking bright. Olya gives the family two to three gallons of milk a day, which goes a long way to support the family’s nutritional and financial needs.

Direct Sales and the Future of Local Food

Editor’s note: The following is a guest post from an outgoing Heifer International intern, Lesley Waterson. If you are interested in becoming an intern with Heifer International, please contact interns@heifer.org.

Friday was the conclusion of my internship with Heifer International. Since April 2012, I have been working closely with Heifer’s USA Country Program. I received assignments on a wide range of topics, which included internal management of Heifer USA’s documentation, investigation of state legislation to support local food, and research on direct sales avenues for local farmers. Seeing the newly renamed USA Seeds of Change Enterprise (SOC) evolve throughout the course of my time at Heifer has provided valuable perspective, and I am truly grateful to have worked with a team of passionate and creative individuals.

Local Food

Lesley, right, and Heifer International staff member Senchel Matthews on a site visit in Hughes, Arkansas. Photo courtesy of Heifer International.

The shift in direction that SOC is taking will no doubt offer Heifer a plethora of new opportunities. With a strong entrepreneurial spirit, SOC will eventually lead to building relationships with food sector businesses and has the potential to play a larger role in how Americans get their food. But where does this process begin?

Poco a poco se anda lejos. English translation: “Little by little, one goes far.”

This is one of my favorite Spanish proverbs. To me, it means that success comes slowly and with deliberate steps. If we want to build a successful social enterprise for Heifer’s domestic farmers, we need to start small, create a strong cooperative model, and move toward expanding the market from there. One of the ways to start small is to establish a handful of direct markets. Direct markets (i.e. farmers’ markets, community supported agriculture [CSAs], online local buying programs) offer small- and mid-scale farmers a consistent and viable income. Products sold directly to consumers give farmers a higher profit margin than if they were to sell to a retail or wholesale supplier. (See http://newfarm.rodaleinstitute.org/depts/midatlantic/FactSheets/direct_mrkt.shtml for more information). Direct markets also side-step tedious bureaucratic processes and establish more wholesome relationships with the farmers’ clientele. Hopefully these relationships will help farmers to feel a strong sense of pride in both their products and what they are doing for the community at large.

In the research I completed on direct sales avenues, it seems that there is a growing trend of incorporating workplaces as a place for farmers to connect with new potential consumers. What’s more, workplaces offer a beautiful chance to incorporate health insurance benefits to employees. Many companies with workplace CSAs or food share programs have provided payroll deduction options and even discounts on health insurance premiums for employees who participate. These options make participating in direct local food programs all the more attractive.

Here are the perks in a nutshell:

  • Farmers gain access to a consistent market
  • Employees (i.e. clientele) get affordable access to higher quality produce and farm products
  • Partnering businesses get bragging rights on innovative employee benefits and wellness programs
  • Health insurance companies have healthier customers (and fewer expenses) due to increased consumption of nutrient-rich farm products

Because these workplace CSAs and food share programs are still gaining ground, the hardest players to convince about the employee health benefits are the health insurance companies. But even this obstacle is slowly being overcome. Today there are a few examples in which health insurance companies are following suit in promoting local food. For instance, Fairshare CSA Coalition—based out of Madison County, Wisconsin—has created a rebate program ($100 for individuals and $200 for families) to support employees who want to buy local food. The rebate program is managed by four insurance companies—not the businesses where employees work. Since the program’s inception in 2005, rebates were claimed for 75% of all coalition CSA shares…a whopping 28,000 rebates in total. Check out http://www.csacoalition.org/ for more information.

With the changing climate of the healthcare industry and high obesity rates in the U.S., preventative health care measures will begin to play a larger role in our lives. This makes for an ideal time to involve local food and farmers.

Let me not simplify the difficulty in developing direct markets. Implementing such a program will require a lot of time, patience and energy. It will demand a detailed and flexible planning period. However, countless articles and trends point to a growing demand for local food. The more we—as consumers—vote with our dollar in supporting locally sourced food, the bigger the message that sends to our government’s leaders to modify how subsidies are divvied up among farmers. The pendulum of where our food comes from is slowly swinging away from the globally sourced commodity crops and is shifting towards a more centralized food system. I look forward to seeing where the local food scene goes next!

Local Food

Photo courtesy of Heifer International.

It is with bittersweet feelings that I conclude my internship with Heifer. It will be sad to leave all of the lovely employees and friends I’ve made who work at Headquarters, but the time that I’ve spent here has been overall an excellent experience. I look forward (and with great anticipation) to seeing how Heifer progresses—especially with such a colorful program like the Seeds of Change Enterprise.

We thank Lesley for her time here and wish her all the best in her future endeavors. If you are interested in becoming an intern with Heifer International, please contact interns@heifer.org.

Susan Sarandon Writes About the Thin Months

The Thin Months

Photo by Russell Powell, courtesy of Heifer International.

Longtime Heifer International supporter Susan Sarandon wrote a piece for the Wall Street Journal this past Sunday. Having narrated the 2011 documentary “After the Harvest: Fighting Hunger in the Coffeelands” (watch clip on our YouTube channel), Sarandon remains interested in the wellbeing of coffee farmers and the connection between Heifer and fair-trade coffee vendor, Green Mountain Coffee Roasters. Read the full text of Sarandon’s article here.

Watch a slideshow of photos from our project in Chiapas, Mexico, in partnership with Green Mountain Coffee Roasters

Read previous posts on the Thin Months.

Do you have a favorite fair-trade certified coffee? Share it with us in the comments section below.

Learn to Make Cheese with a Romanian Grandma

Video by Geoff Oliver Bugbee and Katya Cengel, who are visiting Heifer projects in Romania this week for Heifer International’s World Ark magazine.

A year ago, Leontina Giorgio received a cow from Heifer Romania. The cow, Ruji, or Rose, was given to her by Heifer partner organization Bothar Ireland as part of the Milk for Orphans program. The program benefits both farmers like Giorgio, from the impoverished hills of Transylvania in the north of the country, and orphans who receive a portion of the farmers’ milk.

Don’t miss the video below where Giorgio takes you step by step through the process of making the delicious and nutritious Cas cheese from fresh milk.

Stay tuned for more posts from Geoff and Katya as they visit with Heifer farmers in Romania and Armenia.

 

Heifer’s Valentine’s Day Gift Ideas Show Real Heart

This Valentine’s Day, don’t just go through the motions of gift-giving – get a special Valentine’s gift that will benefit others long after the heart-shaped chocolates are consumed. The gift of a flock of chicks, a llama or honeybees that help lift families out of poverty is the ideal present for Valentine’s Day.

Heifer International offers heartfelt and unique gifts for Valentine’s Day that celebrate a person’s sweet side. Each animal, along with extensive training, is given to a family in need, providing better nutrition and marketable products. As the animals grow and reproduce, the family’s livelihood improves; and they become benefactors themselves when they fulfill the commitment to Pass on the Gift of their animal’s offspring to another family.

Heifer Valentine’s Day gifts are touching and impactful. For example, see the changes in the small village of Carromata in the Philippines, which was bogged down in illiteracy, poverty and malnutrition after a new dam altered the river that had been its lifeblood. Heifer International’s LOVE project (“Life-giving Offerings and Values-enrichment for Empowerment”) provided water buffalos, pigs, chickens, vegetable seeds and fruit tree seedlings to families there, as well as values-based and technical skills trainings.

Valentines Day Gift Ideas

Canoto Budong  manually strips his Abaca to get the fibers. Photo courtesy of Heifer International.

Now, LOVE participant Canoto Bodong happily says sweet potatoes, taro and cassava are improving his family’s diet, and project families are growing abaca plants, whose fiber is valued by paper makers and the automotive industry. The community plans to set up its own fiber-stripping machine to expand its production.

Valentines Day gift ideas.

Children in Carromata play as Abaca fibers dry along the river bank of Tago. Photo courtesy of Heifer International.

Heifer International’s Valentine’s Day infographic shows that 80 percent of women have received a gift with no thought behind it, according to a recent survey. So instead of expensive but impersonal chocolates, baubles, or flowers that wilt all too soon, this Valentine’s Day give something that will honor him or her – a Heifer International gift that spreads the wonderful feeling of making a difference.

Check out our special selection of Valentine’s Day gift ideas to find the right gift for your sweetheart.