About Kelly MacNeil

Kelly MacNeil has worked as a communications specialist for Heifer International since 2011. Before coming to Heifer, she graduated from Baylor University with a degree in Telecommunications, served in Guatemala with the Peace Corps, and worked for several years as a public radio journalist. She has a dog named Lucía.

The Ultimate Mother’s Day Gift

Just a reminder: Mother’s Day is coming up soon.

We think Mother’s Day is a great time to show how much your mother’s care and teaching meant to you. After all, if you’re a Heifer supporter, you’re already a well-informed and compassionate person, and you probably learned much of that from your mother.

Just look at how much is spent on gifts at Mother’s Day, versus the actual desires of real moms:

Helping women and mothers is important to Heifer International. In fact, it’s one of our Cornerstones. We know that mothers are on the front lines of the struggle to keep families adequately fed.

So maybe a sweet gesture for Mother’s Day this year would be a Heifer animal gift, a gift that will multiply for generations to come.

Armenian Farmers Receive Agricultural Equipment

Gagik Khachatryan, left, heads the implementation of the project for the Armenian Ministry of Agriculture.

A multi-million dollar project for rural revitalization in Armenia is picking up speed with the distribution of several hay balers to farmers’ cooperatives this month. The balers provided by Heifer International will allow farmers to collect and store hay from their land to keep their livestock better fed.

The CARMAC (Community Agriculture Resource Management and Competitiveness) project was undertaken by the government of Armenia with Heifer and the World Bank. It will help small family farms survive and thrive, and will resverse some longstanding environmental damage in overgrazed areas.

Armenia country director Anahit Ghazanchyan hopes the project will help keep families together. As she explains here with an Armenian official, unemployment in rural areas has driven Armenian men to emigrate. The project could give these men the chance to stay in their homeland.

By the end of the project, about 200 pieces of agricultural equipment are expected to be placed within 55 rural communities in Armenia. The availability of modern equipment, along with more careful use of pastures, will boost overall productivity and efficiency of small livestock farms.

 

Gagik Khachatryan, who heads the project for the Armenian Ministry of Agriculture, said that without Heifer’s contribution, it would have been impossible to ensure rural community engagement and successfully realize the CARMAC project. Heifer Armenia has worked with more than 8,000 Armenian families in the past 11 years, building up familiy farms with gifts of trees, cattle, chickens, and other resources.

“Seagoing Cowboys” Art Exhibit Now Open on Long Island

One of Heifer International’s oldest and most thrilling stories – that of the seagoing cowboys – has now been turned into fine art. The American Merchant Marine Museum on Long Island, NY, is now showing the exhibition Heifer Relief: Compass, Ark, Berth.

"Compass," the first of three parts in the exhibit.

The theme of the exhibit is Heifer International’s origin story. When founder Dan West decided to empower families in distress by sending them heifers for milk production, he formed Heifers for Relief with the support of his church, the Church of the Brethren. In the years following World War II, more than 7,000 “cowboys” and “cowgirls” accompanied shipments of livestock across the Atlantic to participants in Europe.

"Ark," the second of the exhibit's three parts.

 

The new exhibit, by artist Jo Israelson, uses film, sound, and sculpture to “depict the impact of these efforts on the lives of the “seagoing cowboys” and on the beginnings of Heifer International, and in the context of the history of peace churches.”

Isrealson was intrigued by the regular, farm-like routine that the “cowboys” were able to create on ships. For example, Compass, the first of three parts in the exhibition, “echoes the constancies that pervaded the life of each cowboy who made the journey: constancy of sound, constancy of motion, and of course, constancy of belief.”

The exhibition continues daily through June 29, 2012.

Heifer’s Graphic Design on Display

When you give a Heifer International gift to a loved one, you count on being able to present them with a lovely honor card to show them how the gift in their name is improving lives. You’ve probably never imagined, though, how those cards are lovingly crafted to embody Heifer’s mission.

Heifer International doesn’t contract with an outside firm to create all its well-known cards, magazines and posters. We have our own dedicated staff who combine illustration, photography, words and other elements to make amazing pieces. And they’re all on display in a new exhibit at Heifer Village on our main campus in downtown Little Rock.

Design for a Cause combines the graphic design work of several area nonprofits including Heifer International. Nonprofits walk a fine line in creating communications pieces that are high quality without appearing extravagant, to assure that funds are being used wisely.

Heifer International, as a completely donor-funded organization, strives to create top-notch design that doesn’t look expensive or wasteful. Paper stocks, for example, are chosen for their eco-friendly qualities and non-shiny surfaces.

 

Both kids and adults will enjoy seeing that all those grade-school art classes can really lead to a career doing creative and meaningful visual work. If you’re in the Little Rock area, come see Design for a Cause from now until April 9, Mon-Sat. 9 a.m.- 5 p.m.

Heifer Ranch Trains New Farmers

Some residents of the Arkansas Delta – potential participantsin Heifer’s new Seeds of Change project – got their first look at functioning organic agriculture last weekend at Heifer Ranch in Perryville, Ark.

Trainer Chuck Crimmins shows off new seedlings

Because there are few examples of chemical-free agriculture in the Delta, where cash crops dominate, the four visitors had a lot to learn. Some have already grown crops on the fertile Delta land and others are first-time producers. They were intrigued by niche animal agriculture, including goats, chickens, and bees.

Farmer Everette Woods
Everette Woods of Colt, Ark. currently farms 240 acres of wheat, soy, and sorghum. “When I was young, I swore I’d never go into farming,” he chuckled. But eventually the family business called him back.

Now, as Woods feels himself being squeezed out of the industry by larger players, he’s looking to try a different style of farming. Heifer is a natural partner. Seeing the breadth of knowledge needed to keep an organic farm in balance without chemicals he marveled, “This is hard work!”

The Ranch has been in Heifer’s hands since 1971, originally used to raise livestock that was shipped overseas. Since Heifer began locally sourcing its animals within other countries, the Ranch has been used mainly to educate the public and Heifer supporters. The training day represents a chance for the Ranch to participate directly in Heifer’s mission, as a training facility and resource for project participants.

In one day, trainers Chuck Crimmins and Paul Casey could only skim their detailed knowledge of sustainable agriculture. Every question that the participants asked only cracked another volume of unique challenges and clever solutions. Rotating crops for healthy soil? Chuck could spend days on it. Sheep parasites? Paul could write a book.

Trainer Chuck Crimmins and Chris Johnson of Hughes, Ark. talk chickens.
The participants got more out of their trip than technical instruction, though. Their eyes were opened to opportunity. They learned about the sizzling market for locally-produced food and saw the potential for earning money with Earth-friendly farming. “I feel like a kid again, going on a field trip,” said Antoine Burks, from Hughes, Ark. “Except this was a field trip of dreams.”

On Women’s Day, Be An Inspiring Woman

Women’s Daywas created and first celebrated as Working Women’s Day. And then somebody hadthe brilliant realization that there is no such thing as a woman who does notwork, whether within the home or outside the home. It is curious to me that aman who is able to do many things is known as a renaissance man. But what do theycall a woman who is able to do many things? Just “a woman.”

This year,the theme for Women’s Day is “Connecting Girls, Inspiring Futures.” It occursto me that ultimately women and girls are inspired by seeing other womenachieve great things. And women do great things every day: from running homeson tight budgets to running companies and countries. We are making progress,despite enormous odds against us.

Thestatistics about the condition of women in the world are still startling: weare still out-earned by men for doing the same jobs, under-represented ingovernment, we still do the vast majority of the work in the home, even if wehave outside employment; girls are even unwanted and drastically under-valuedin many countries.
Key to theimprovement of the rights of women worldwide is the inclusion of men in thedialogue about equity. Because the thing is: men are everywhere! And men seethe world differently from the way women do. So manydevelopment approaches in the world focus on empowering women to the exclusionof men. One of the main flaws of this strategy is that it downplays the challengefor men of adapting to a change in gender roles within their culture. It’s notjust male farmers and their wives – or even female farmers and their husbands! Ittakes men and women working together, acknowledging what each brings to theequation.
On a trip toSierra Leone in West Africa, I had an experience that reminded me how attitudescan change when women look to other women. I was accompanied on the trip by countrydirector Rashid Sesay, who is at least twice my size. While I may be his boss,I am clearly not the boss of him. In every village Rashid introduced me as hisboss, which elicited chuckles of disbelief from the women.
In one village wemet with a community group made mostly of women. After several hours of hearingtheir stories, we said our goodbyes and I started to get in the car. One womancame up to me and touched my elbow timidly. Shyly, she asked “Is it true youare his boss?” I was a little taken aback, but I played it off. “No, notreally,” I said to her. I explained in the local language that it was mostly atechnicality.
When we gotin the car and were driving away, Rashid reprimanded me sternly. He said, “WhenI introduce you as my boss I do it deliberately. It’s very important that youdon’t take it lightly. It is a fact. And it may not be important to you, butit’s important to these women. Because for them to see a woman as young as you,the same color as them, the same background as them, having accomplished whatyou have and be the boss of a man as big as me, it changes for them what ispossible in their lives. Because the only difference between you and them is aneducation.” This was an “Aha!” moment for me. While I had been busy watchingMichelle Obama and other women define what was possible for my life, others werewatching me.
So how do we “connectgirls and inspire futures?” We do so by looking for great women to inspire us,and by becoming inspiring women ourselves.

“Udderly” Delightful Coloring Activity

If your youngster is bored on spring break, here’s a fun activity you can tackle.Heifer International has a new coloring sheetfeaturing a drawing of a real Heifer cow.

Kids candecorate this coloring sheet any way they wish – with markers, glitter, paint,or even found materials.
The sheet wasproduced in conjunction with the “Design for a Cause” exhibit at Heifer Villageat our headquarters campus in Little Rock.The exhibit features the art and graphic design work of Heifer and threeother nonprofits.
If you’veever received one of Heifer’s gorgeous honor cards as a gift, you know that Heiferemployees do amazing design work, even on a tight nonprofit budget. If you’rein the Little Rock area, feel free to drop by the exhibit between March 21 andApril 9.
Meanwhile, letyour children’s imaginations go wild. A magenta cow? Turquoise? Why not!

Massive Livestock Project Underway in Senegal

A historic distribution of farm animals is happening right now in Senegal, over the course of severalmonths. It may be the largest animaldistribution in Heifer International’s 68-year history.

This remarkable video shows you some of the faces and voices of the people who will gain new independence with these animal gifts.

The distributionof sheep, goats and chickens will reach 5,500 families, and is part of a $40million new USAID Feed the Future project. The Yaajeende Agricultural Development Program comprises aconsortium of five organizations, including Heifer. Yaajeende means“abundance” or “prosperity” in the local Pulaar language, and reflects thegoals of the project: to improve the nutrition and income of one million individualsacross 60 regional communities.

FrancisBouba, Heifer Senegal country director, says it makes sense for various organizations with different expertise to join together in order to help many more families. “In terms of livestock, Heifer isthe lead in Senegal, which is why we were selected for this high-profile project.”

Heiferestimates that the increased economic activity resulting from the project willdouble the household incomes of farmer participants, which in turnwill substantially reduce the number of underweight children.

This projectis at the front edge of ambitious efforts by Heifer International to scale upits work fighting hunger and poverty across the globe. By the end of thefive-year Yaajeende project, in addition to thefirst families receiving animals and training from Heifer, thousands morewill benefit when those families Pass on the Gift of their livestock’soffspring.

“Worldbuilders” Raises $308k for Heifer

SometimesHeifer’s support comes from unlikely quarters.

Turns out,one of Heifer’s greatest advocates is a fantasy author named Patrick Rothfuss. Hehas a broad following of lively and thoughtful people, and he cheerfully marshalsthis army in Heifer’s name. During his annual fundraiser, Rothfuss’s Worldbuilders charity matches their donations by 50 percent.

This year,Rothfuss set the goal at $50,000, then $100,000, and kept bumping it up…
When the Feb.7 deadline hit, Rothfuss had raised $308,966!
We are alwaysimpressed by his passion for Heifer’s mission (last year he raised $192,000),but this was incredible. Rothfuss truly brought his entire community together.

In additionto the outpouring of support, Rothfuss also got stories from readers about howmeaningful the act of giving to Worldbuilders/Heifer could be. Here’s a neatexample:

I love, love, love Worldbuilders, but as a broke law student I can’t afford to donate much… So this year, my fiancée and I had a fun idea. We agree with your take on Valentine’s Day, so this year as our “Valentine’s Day present” to each other, we donated in our name to Worldbuilders.

We thought setting aside money for goats was way more important than setting aside money for unnecessary trinkets, and what better way is there to celebrate loving each other and wanting to spend our lives together than by making the world we want to live in better, and honoring an author whose work we adore?

Thank you,Patrick Rothfuss, for throwing your time, energy, and reputation behind Heifer’scause. And thank you for showing us howgenerous people can be when they’re given the chance.

Although thedeadline for the match has passed, you can still donate to the Worldbuilders team page.

The Seed of Change is Planted in Hughes

Heifer CEO Pierre Ferrari and Pearlie S. Reed of the
 USDA sign a proclamation of their support for the Delta.
Photo by Russell Powell.

As we mentioned in an earlier post, Heifer and USDA officials on Monday marked a joint focus on areas of the impoverished Arkansas Delta. The flatlands there are some of the poorest parts of the United States.

The ceremony took place in the town of Hughes, a place where, despite a dwindling population, drug abuse, narrow opportunities and poverty, many residents still share a sense of place and hope for their children.

Photo by Russell Powell.

There’s one store to buy food in Hughes, one gas station and a diner. Some homes in town are tidy and neat, defying their age, while others have caved-in roofs, boarded-up windows and insulation bursting from the walls. It can be difficult to distinguish the abandoned houses from the occupied ones.

Photo by Russell Powell.

At Monday’s ceremony, all the people who are trying to turn Hughes around – scores of them – gathered to celebrate the new Seeds of Change program. Its aim is to increase income in this agricultural area by building up a sustainable local food system.

The produce section at Hughes’ grocery store.
Photo by Russell Powell.

One speaker, Dr. Robert Cole, the director of the East Arkansas Enterprise Community, mentioned the Bible verse that says even if you only have faith as tiny as a mustard seed, nothing will be impossible to you. “Today,” Cole said, “the seed is planted.”


Cole was saying that with hope and hard work, we can create something much, much larger than anyone envisioned at the beginning.

Heifer CEO Pierre Farrari was given a new hat by Delta officials.
He’s joined by Robert Cole of EAEC and Theodore Eldridge, Sr.
Photo by Russell Powell.

When Cole said, “Today, the seed is planted,” I looked around and knew it to be true. Seeing all the people, from inside and outside Hughes, gathered with such hope and excitement, I saw that Hughes is fertile ground in more ways than one.


Leaders in the town are ready for positive change, and with the right plan, Heifer International will now be a partner in their transformation.