About Bill Fitzgerald

After 20 years creating ad campaigns for a variety of commercial clients, Bill heard the call to help a different kind of client— those who need help the most. He joined Heifer International as Creative Director in 2007 and works with an incredible team of writers, designers and producers to develop materials to tell the Heifer story. A father of three, he enjoys reading books, playing guitar, and climbing rocks.

Empowering Women to… Empower Women

Editor’s note: Empowering women is at the core of Heifer International’s model for sustainable development. In honor of International Women’s Day on March 8, this week we are sharing stories of the women with whom Heifer works, who take the gifts of livestock and education to produce extraordinary results for themselves, their families and their communities.

Women are on the rise in Rwanda. The country’s constitution requires that 30% of its parliament be women, and Odette Uwamariya, governor of the Eastern Province of Rwanda says women now make up more than half the parliament. “Fifty-six point two percent,” Charles Kayumba, Heifer’s Rwanda country director, clarifies. Even better.

Rwanda

Photo courtesy of Heifer International.

This beautiful country, once so torn by civil war and later genocide, now knows almost no crime. Economic growth is at about 7%. Is it all due to women? Clearly, there are many factors at work here. But it’s significant that the genocide left the country 70% female. Women virtually had no choice but to step up to the work of re-building a nation.

Even with the development so evident in the capital city of Kigali, hunger and malnutrition are still the biggest problems in the provinces. Heifer has helped more than 40,000 families feed themselves and earn a living, most of them female-headed. The government of Rwanda has taken notice and started a program modeled on Heifer’s. The families who receive cows from the government are required to pass on the gift of the cow’s offspring to someone else in the community. Sound familiar? In many areas of the country, the government has turned to the experts– asking Heifer to oversee the program.

 

Uwamariya speaks about empowering women
Odette Uwamariya. Photo courtesy of Heifer International

“I want to acknowledge and recognize Heifer International for the good work they are doing here, and Dr. Kayumba for managing this program,” said Madame Uwamariya at our recent meeting in Rwamagana, the seat of the Eastern Province. Particularly among those affected by HIV, “we have seen tremendous changes after working with Heifer in terms of nutrition and income levels in the community,” Uwumariya reported.

A case in point is Nyirafaranga Liberathe, who lives in Rwinkavu Sector, Kayonza District. She is HIV positive, lost her husband during the genocide and now cares for three children and two grandchildren. When she first began taking medication for HIV in 2005, her antibody count (the bodies that fight infection) was around 96. Medication brought the number up to about 300. Since she began working with a Heifer goat project in 2010, she has been drinking goat’s milk regularly and eating more and better vegetables from her garden. Her antibody count now is at 926.

empowering women in Rwanda

Nyirafaranga Liberathe with grandchildren. Photo courtesy of Heifer International.

The transformation Liberathe has undergone is not just physical, though. Before she began working with Heifer, she felt separated from her community, guilty even. She kept her condition to herself. She lived in fear of poverty, of having nothing. Now, she says, “I feel stronger and am accepted by the community. I have food, I’m fine.” She realizes she now has hope, and a future. “I have helped another family [through POG], I am free from debt, I feel excitement and am happy to be able to assist someone else in need.”

Just as Liberathe has undergone a transformation, so has Rwanda, helped along by strong women… and Heifer International. You can see it in the landscape, in the city, in the countryside, and especially in the eyes of the Heifer project participants. Empowering women through development may not solve all the world’s problems, but after visiting Rwanda, it’s interesting to wonder just what might happen if more women in more places were given more tools and training. Imagine the transformation…

Make a difference by starting a women’s group today.

The Face of Poverty in Rwanda

Editor’s note: February 20 is the World Day of Social Justice. In honor of this day, we bring you a portrait of extreme poverty in Rwanda. 

His name is Frank. He’s 18 months old and near death. 

Poverty in Rwanda

Frank is one face of poverty in Rwanda. Photo by Bill Fitzgerald, courtesy of Heifer International.

Frank is severely malnourished, dehydrated, feverish and coughing. We discover later that the cough is most likely due to tonsillitis (a small relief, as pneumonia was first suspected). He lives in Bugusera District, Eastern Province of Rwanda. My co-worker Leigh Wood and I have met Frank and his parents on a trip to document the need for Heifer’s work in this beautiful, hopeful country. This is a slightly different trip for us: we are in areas of Rwanda where Heifer does not currently operate, but hopes to soon. We are here to capture images like Frank’s. And we realize that the few stories we will capture are but the tip of the iceberg.

There is no food in Frank’s house. In fact, there’s hardly anything at all in his house. It’s a mud-and-stick structure about as big as most Americans’ dining rooms. There’s a dirt floor, a low wooden bench and a straw mat for sleeping. The sun shines through the holes in the wall as lizards scamper along the framework. Rwanda is an incredibly green, lush place, and vegetables will grow where they are planted in Frank’s yard. But the land has been handed down and sub-divided to the point where the family’s only plot for growing is about as big as the tiny house itself. He has not eaten today. Yesterday? Maybe, maybe not. His father drinks what little money comes in, and his mother tends their few plants as well as she can.

Frank’s mom gets him the mile or so down the road to the Rango Health Station where he is examined. He receives some juice and antibiotics. When we return to his house to continue filming, the difference is amazing. He has perked up, is talking and even walking some, a tad unsteadily. The village children turn out in scores to watch the muzungus (white people) and their cameras. At one point, Leigh pulls away from us, and I see her wiping her eyes. At that moment, I realize that Frank is almost the exact same age as Leigh’s baby boy at home in the States. A lump forms in my throat as I watch Leigh regain her composure and proceed to gleefully entertain and distract the dozens of children. (She is amazing to watch in this occupation.) I think to myself “the lump in my throat will go away. I know this. The hunger Frank feels will not.”

I’m struck by how little it took to snatch Frank from death’s door. A little nutrition, some medication. And how little it would take to change this family… this village… this district… this country. That’s why Heifer is here. That’s why we’re here, Leigh and I, to give witness to this solvable problem. We have seen scores of families and villages like Frank’s. We talk to the parents, play ball with the kids, entertain them across a language barrier and ultimately realize they’re not that different from us.

Can we make a difference in poverty at this scale? After seeing what so little can do for such dire circumstances as Frank’s, I’m convinced we can. What slight discomfort we might feel allocating the resources to make a difference will go away. But unless we do, the hunger won’t.

Heifer on Letterman, Super Bowl


OK, sorta. It’s not the Top Ten List, but we have made the “Letterman Screen” in Times Square, NYC (also known as the CBS Super Screen) and will appear on video screens at Lucas Oil Stadium in Indianapolis during the Super Bowl.

For the Letterman board, between midnight, January 16 and March 31, Heifer’s 15-second animated video spot will be shown 1,368 times at one of the busiest and most famous crossroads in America.

A CBS staffer who donates to Heifer shared some Heifer materials with the media director of CBS Electronics (who had never heard of us, but loved us and our work after she read up on us). When one of their clients had to change their media plans at the last minute, CBS had some highly sought-after space they were willing to share with us. The spot is estimated to be seen by 1.5 million people every day. Whoa.

Just yesterday, we got an offer from another media outlet who handles on-site media for the Super Bowl at Lucas Oil Stadium in Indianapolis. They want to let Heifer run a short video spot on screens around the stadium for 15 hours surrounding the big game this Sunday. We were able to adapt the spot from the Letterman board to the Super Bowl requirements, so we didn’t have to create new materials. As you watch pre-game coverage, look for our spot to play eight times per hour. The media company estimates we’ll get about a million media impressions from people actually at the location. That doesn’t even include the multi-millions at home who may see the screen during television coverage.

Coming from an advertising agency background (where clients pay big bucks to get their message in the public eye), I’m always amazed and impressed at how fortunate we are that there are people in the media business who badly want to help us advance our mission.

Oh, and if you’re in NYC between now and March 31 (or if you’re lucky enough to have tickets to the Super Bowl), snap a quick photo and tweet it to us (@heifer) or share it on our Facebook page.

Keeping the Faith

While “Spirituality” is one of Heifer’s 12 Cornerstones, we’re not a church organization. And in our halls, you’ll find people who exercise spirituality in any number of ways. And of course, the project participants we work with around the world practice many different forms of spirituality. But a common theme among all these forms seems to be that of giving.

I was reminded of the power of giving this morning when I got an e-mail from Jan Schrock, daughter of Heifer founder Dan West. She was looking for some photos to illustrate a talk she’s giving in the little town of Denmark, ME. She sent me the following link to the Portland (ME) Press Herald.

http://www.pressherald.com/news/after-church-theft-kids-lead-the-way_2011-12-12.html

The story is about a group of children at a church in Denmark who were saving their Sunday collections to buy a Heifer Ark (15 pairs of Heifer animals: cost, $5,000). Just before Christmas, someone kicked in the door of the church and stole their money, totaling about $1,000. I know– sucks, right? That’s Chapter One.
Chapter Two was written this morning (Jan. 23) when Portland Press Herald columnist Bill Nemitz ran the following footnote to the original story:

Three weeks ago, I wrote about the theft of a large glass bottle containing almost $1,000 in nickels, dimes and quarters from the tiny Denmark Congregational Church.

The kids in the congregation were devastated because the money, which they’d collected each Sunday for months, was to go to the Heifer Project — a charity that provides needy villages around the world with $5,000 “arks” that include cows, pigs and a dozen other species of livestock.

Not long after the column ran, the Rev. John Patrick got a call from the local post office to please come down and clean out the church’s mailbox.

“It was stuffed to overflowing,” Patrick reported. “There was no room for the large pile of letters that were still coming in.”

Tucked inside those letters were checks, cash, even piles of change. At last count, the donations from all over Maine and beyond totaled just over $10,000.

That, noted Patrick, is enough for two arks.

Happy New Year.

I don’t know about you, but for me, that restored a little faith after a gloomy weekend.

Training Makes the Difference

I wrote in August about Heifer’s trainings in Sierra Leone, and I’ve always known that it makes a huge difference in our project participants’ lives. But a report on a Heifer project in Kenya just crossed my desk that really brought that home.

But first, a side note: I’ve seen and heard comments that ask why Heifer animals cost more than the animals that some other NGOs offer. There are several reasons usually cited by Heifer staff: we also include extensive training in Earth-friendly agriculture; our projects last an average of three years; extensive measurement and followup are always included, which adds to the cost…

But this report that I read today… whoa. It concerns the Homa Bay Orphans Livelihood project in the Nyanza Region of Kenya. The project seeks to address high poverty rates among 5,000 family caregivers of an estimated 30,000 orphans who have lost one or both of their parents to the HIV/AIDS pandemic.

The project story in the report is about Mary Akinyi Ondiek of the Many Mari women’s group. Before joining the group, Mary harvested about 198 pounds of maize from her 1.5 acre plot annually. She habitually depended on buying all the vegetables for her family from a nearby market. As a member of Many Mari, she received gifts of training and later, livestock.

From the report: “Mary and other members planted vegetables and Napier [grass] using the sustainable organic agriculture (SOA) skills they had learned. Mary made compost and used it for planting her crops. Mary was then able to stop buying vegetables from the market, saving her almost 40 cents a day. She sold her surplus vegetables and earned a steady monthly income of $33.33—$200 total during the reporting period. She managed to get about 595 pounds of maize from her land—more than a 220 percent increase!”

Whoa, right? So, even though the prices for Heifer animals via The Most Important Gift Catalog in the World have not been raised since there’s BEEN a catalog, I think you can see that what some consider a higher cost definitely yields a higher impact.

Happy New Year.

New Traditions

Everyone’s got Christmas or holiday traditions. In my family, we’d all go to Midnight Mass on Christmas Eve, come home and have a turkey sandwich and a glass of champagne. And THEN all the kids would get to open ONE present. I’m not sure if the strategy was for my parents to allow us to blow off just enough pent-up Christmas energy so that we’d be able to sleep, or if that was THEIR tradition when they were kids. At any rate, that tradition sticks with me in a very real, tangible way. To this day, incense makes me sleepy– like a 6 year old kid clinging to consciousness at 1 a.m.

At any rate, decades later, we still practice a form of that tradition with my kids today. But times change, people change, institutions change. And sometimes, it takes a real effort to keep the traditions alive. But I got some good advice from a dear friend and Heifer colleague, Pat Keay. “Start new family traditions,” she said. So I’m trying to do that with my kids. You’d think a Heifer employee would give nothing but Heifer gifts for Christmas. Ummm… not exactly. I DO give Heifer gifts, and in my heart of hearts think “It’s the perfect gift– you never have to exchange it, it’s always the right size, you know it will be used and appreciated, there’s no mess or mountains of paper to throw away or recycle Christmas morning. Plus, it’s WAY easy on me.” But I’m human.

Now, getting kids to buy into the whole Heifer gift idea is not always easy. Some take to it like a duck to water (sorry). And some still like bright, shiny things (to give AND receive).

That’s ok.

There’s room in the world for both. Mine will never be a completely paper-free house, and even my vegetarian/pescatarian daughter likes a juicy burger now and then. So I just keep proposing these alternatives, suggest walking to the store instead of driving, give Heifer gifts to some on my list, and try to live a responsible life. As the American philosopher William James said, “Act for the best. Hope for the best. And take what comes.”

Happy Holidays.

Heifer Ukraine on the Moooove

The Heifer Ukraine team (all 16 of them) are hard working people. And they don’t mind working under less-than ideal circumstances. Like their offices.

Pierre Ferrari, Pietro Turilli, Clinton School of Public Service student (and Heifer translator) Anatoly Shatkovskyy and myself were all warmly welcomed into Heifer Ukraine’s offices last Tuesday; we experienced a high degree of togetherness as we joined Golden Talent nominee Iryna Paviluk and the Heifer staff in a space better suited for about three or four bodies. Fortunately, everyone who works at Heifer is someone you don’t mind being very, very close to (see photos). We watched presentations from Heifer project managers in a small office dominated by a table overflowing with the products of the projects—honey, cheeses, sour cream, milk, hand-knit sheep’s wool socks, butter, literature.

Big presentations in a small room (old office).
Tour of the new Heifer Ukraine office building.

Immediately after the presentations (and sampling the delicious products, of course), we drove a few minutes to Heifer’s new offices. Situated on the second floor of a modern 23 story building in Kiev, Heifer Ukraine’s new offices will be ready early in 2012. The staff is ready NOW. They’ve begun the arduous task of packing everything that goes into creating, administering and documenting Heifer projects… you can see a few binders on the brand spanking new shelves already.

Join Heifer HQ in wishing the Ukraine team continued success in their new, bigger and efficient offices.

(Left to right) Svitlana Fedchyshena, Pietro Turilli, Viktor Teres, Pierre Ferrari, Natalia Zaharkiv
Pietro Turilli, Pierre Ferrari, Viktor Teres, Tetiana Nychyporenko, Iryna Paviluk, Natalia Zaharkiv, Anna Pidgorna and Svitlana Fedchysena toast the new office.
A Ukrainian tradition: tossing coins on the floor of a new dwelling for good luck.

"The Father of The Co-op Movement in Dnipropetrovsk"

Pietro Turilli, Heifer’s Vice President for Heifer’s Central/Eastern Europe area, told me, “you’ve got to talk to this guy. He’s our biggest supporter. He made all this possible.” I’m intrigued. So in a brand new, high-tech barn with roll-up plastic walls and heated, automatic drip waterers, I spent a few minutes with the diminutive man Alexei Sakarchuk, a cancer survivor and persistent fighter. Ukraine Program Director Anna Pidgorna translated for me.

“I am the founding father of the co-op movement In Dnipropetrovsk Oblast,” he told me humbly (if “humble” can be applied to a statement like that).

BF: How did you get started with co-ops?
AS: I started this in 2000. I addressed Ukraine’s government with this problem but no one listened. I went to parliament, other branches… They dismissed me.
After the Internet, I learned about a Canadian project being implemented
in Lviv. I went there and met Viktor Teres [Heifer's Ukraine country director]. Together, we prepared a project proposal for Heifer and it was accepted. Since 2006, we are partners. So in 2006, the first co-op was started in Dnipropetrovsk Oblast, Andriivka village.
BF: Were you always a supporter of co-ops?
AS: Before that, we were on the Soviet collective farm system. “Co-operatives” existed, but they were not real
co-operatives. They were bad. These were state entities. They did not hold to co-operative principles. There was no transparency, no honesty, no opportunity to elect members, no “someone helps you-you help someone back.” It just did not exist. NOW it exists.
Right now, there are three in Dniproperovsk and there will be a fourth by the end of the year. We did not establish them by force. We tried to convince them [members] by showing them good examples such as this one. This is a very good example. The farm that you saw in Olexsandrivka [under construction-- the ground breaking in another post] will be super.
BF: Are they all dairy co-ops?
AS: Most are dairy, but there is also one vegetable co-op. they produce vegetables without any pesticides or chemicals.
BF: Certified organic?
AS: Not yet. It’s only two years old. We did sample analysis for water and soil quality. We brought in California red worms to process manure. We also used biological agents– we don’t use pesticides or herbicides; we use environmentally friendly control mechanisms.
BF: Have you always been a farmer?
AS: I was never a farmer!
BF: Then why did you decide to get involved in this?
AS: Because I have a brain and a heart. And a will for people to live better. I don’t want anything for my pockets. A lot of our leaders think only of gaining more income. That’s unfortunate.
BF: You have a good brain and heart.

Co-op pioneer Alexeii Sakarchuk explains the layout of the
Heifer demonstration farm at Olexsandrivka village
with Heifer Program Director Anna Pidgorna.
Alexxi Sakarchuk oversees the Cossacks preparing material
for the time capsule at Olexsandrivka demonstration farm.

Ukrainian Media Like Heifer

Yes, Pierre Ferrari is “good copy,” but I think there’s another reason that he’s been interviewed four-five times on his current trip to Ukraine. To paraphrase James Carville, “it’s the work, stupid.”

In fact, while Pierre was interviewed for a Ukrainian newspaper at one table in our hotel, county director Victor Teres was being interviewed at another table for a Ukrainian television network. I interviewed the interviewers afterwards to find out why.

Lena Shramko of “Kontrakty” magazine covers agricultural issues in Ukraine. She’s very selective about the people she interviews. When the head of the oblast (similar to a state) council suggested she talk to Heifer International, she followed through. Her impression: the work is very positive, especially in light of the difficulty Ukrainian farmers face in securing credit. The topic is very top-of-mind here, and was the subject of government-sponsored round table discussions this summer. “There’s not a lot of analytics on the subject and I was eager to meet someone new and hear what they have to say.” Lena left the interview interested and impressed; she will publish the interview and provide footnotes and background information on the organization in an upcoming interview.

Tetjana Motsyk covers European issues for UTR (Ukrainian TeleRadio Broadcasting). UTR broadcasts worldwide to the Ukrainian diaspora. Like Lena, she was also unfamiliar with Heifer, and came to cover the organization on assignment. Because her beat exposes her to international partnerships, she wanted to find out what Heifer is all about. With her interest in international development, she said she will tell her audience about Heifer’s mission, work, results and commitment in Ukraine.

OK, I’ll admit I was hoping both journalists would gush and wax eloquent about our work here, but that’s not what journalists do, right, Annie Bergman? But bottom line: there IS a great interest in our work here and that’s gratifying. These journalists are part of the international media; they’re interested, and they’re reporting. That in itself is a victory for Heifer. The more people know, the better. Feel free to share this link with your friends, by the way.

Golden Talent Nominee Thrives With Heifer

When the floods came, Iryna Paviluk’s life was nearly washed away. When Heifer came, she was able to rebuild it.
In 2008, floods devastated Chernivtsi Oblast in western Ukraine. Iryna’s house was destroyed, her orchards flooded and her animals lost. While government response to the disaster took some time (years, even), Heifer responded to her community’s request for a development plan almost
immediately.

The two Heifer projects that the region participated in brought heifers, sheep ducks and potato seeds to the area. They also brought horses of the native Hutsul breed back– a cultural preservation effort that is the source of great pride among the local people.

Since the projects have started, Iryna has been able to rebuild her home and livelihood and even more impressive– complete two university degrees. “I am very happy that people in my community were able to benefit from
these projects. I am appreciative that Heifer was able to respond very quickly,” Irina says.

The agricultural coop Iryina participates in is one of the largest in Ukraine, with more than 600 members. It’s involved in milk collection in Western Ukraine and has positively impacted
Both its members and the communities it serves.

From desperate circumstances, Iryna has been able to rebuild a life and lifestyle. For her strength and resilience in successfully implementing projects (while pursuing her university degrees) Iryna was nominated for Heifer’s Golden Talent Award. She is an inspiring person and a shining example of the kind of smart, hard working people with whom Heifer Ukraine is privileged to work.